Is it time the ad industry reviewed preconceptions about published media? Following an industry debate, our experts share their views.
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Mobile-first agency Fetch is to open a new office in Tokyo today – in combination with Dentsu and Dentsu Digital – as it continues its global expansion.
October was a fairly poor month for most commercial broadcasters with a series of year-on-year revenue declines recorded.
Meetrics, which is certified by ABC/JICWEBS in the UK, is the first non-US viewability partner to work with Facebook.
The WPP digital agency has this week hired Kathryn Arbour as global client consulting partner and Greg Georgiades as group director for new client BT Group.
Just 5% of those aged 55-64s feel advertising represents their experience of parenthood versus 45% of 16-34s.
The event, in association with Ebiquity, includes a full day of panels, interviews and insightful presentations featuring leading marketers, senior agency executives and tech specialists.
Not even a long-range ballistic missile could stop the national papers from going potty over the Royal engagement news, writes Raymond Snoddy. Is it justified?
Where does viewability fit into measuring the success of ad campaigns, asks Oath’s Alex Timbs.
The findings also reveal that integrating cinema into campaigns helps to deliver greater impacts on brand KPI performance compared to any other AV channel.