Why can’t the BBC openly declare that a mandatory iPlayer log-in is about licence fee enforcement, wonders Raymond Snoddy.
More Newsline articles
As it continues to expand, The Pool’s co-founder and editor Sam Baker explains how years of print experience helped her discover a successful digital publishing model. By Ellen Hammett.
In this long read, Videonet editor John Moulding explains why Amazon Channels could be the most important video launch in Europe this year.
It’s time to wake up. Enders Analysis’ Douglas McCabe explains why the findings of a new report should set alarm bells ringing across the entire media and advertising market.
Dominic Mills explains the toll Brexit could take on London as a global advertising hub – and why rosé tastes better in Shoreditch. Plus: A new strapline for Campaign magazine.
Full report available at: Mediatel Connected > Online > Traffic Trends
A slowing economy, gathering inflation, and political uncertainty over the mid-year elections and upcoming Brexit negotiations have all contributed to a hefty decline in UK adspend growth, according to Zenith’s latest forecasts.
Out of home advertising was not a significant feature of the general election, but given the critical importance of communicating core messages to a broad electorate, was this a mistake? By Nick Mawditt and Mungo Knott.
The sell and buy divide that exists in display simply isn’t applicable to TV and video, writes Videology’s Ryan Jamboretz – because both sides add value to each other.
MEC’S UK CEO, Jason Dormieux, will take on the role of CEO of the new combined MEC and Maxus agency in the UK when it launches in January 2018.
