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The results show that both static and full motion content delivered high levels of positive emotional response, but that full motion was 2.5 times more impactful.

As the UK braces itself for the annual retail extravaganza, Will Hanmer-Lloyd explains why Black Friday isn’t actually a behaviourally sound sales tactic.

The investment arm of WPP originally forecast growth of 4.1%, but on Wednesday (22 November) that figure was raised to 5%.

There are parallels between the beleaguered UK government and media agencies, writes Bob Wootton. Is it time to expect some older-world leadership from new leaders?

Blue Planet II, Gunpowder and Our Girl all performed well in October’s TV ratings.

TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures that look to prove TV’s effectiveness as an advertising medium.

After 31 years with CIA, MEC and GroupM, Rob Norman has announced he is to retire from his full-time role as global chief digital officer, effective January 2018.

Dominic Mills explains why ‘Responsible ROI’ offers the media industry much more intellectual rigour and scrutiny. Plus: the verdict on the Cannes Lions relaunch.

Programmatic trading is most advanced in Canada, the US and the UK, where Zenith estimates 81%, 78% and 77% of digital display advertising will be bought programmatically this year.

Metro lost 351,000 average daily browsers in October, according to the latest online ABCs.