A new report conducted by the Advertising Standards Authority has concluded that stronger regulation is required to limit the negative impacts of ads that feature stereotypical gender roles.
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An extraordinarily bleak picture is being painted for the future of ad agencies, writes Dominic Mills – and things look similarly stark for UK TV ad revenues. Are these just bumps in the road, or forks to whole new worlds?
McCall replaces Adam Crozier who stepped down at the end of June after seven years at the helm of the UK’s biggest free-to-air commercial broadcaster.
People are fickle and unpredictable – but what happens when we apply zeroes and ones to human behaviour? Quantcast’s Glyn Shadwell finds out.
Global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes in 2016, according to Zenith’s Online Video Forecasts 2017.
The move follows Hearst UK’s decision to merge its Lifestyle & Homes titles into a new division.
Key Capital Partners has taken a significant minority stake in the independent performance media agency.
Time Inc. UK’s recently launched TV production arm, TI Productions UK, has secured its first commission – a 30 minute documentary for BBC Three.
The battle for the term mainstream media has been lost and is no longer capable of rehabilitation, writes Raymond Snoddy. So what does that mean for journalism?
Channel 4’s corporation revenue reached a record £995 million in 2016, according to its latest annual report. However, the broadcaster made a pre-tax loss of £15 million after dipping into cash reserves.
