New research from The Chartered Institute of Marketing reveals that 76% of marketers say ad-blocking will be good for the industry as it will force them to be more creative about how they engage with customers.
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With the help of social media it could easily be possible to assemble an American majority who accept the “alternative facts”, writes Raymond Snoddy. So what can be done?
The newspaper has covered many significant stories over the years, including the sinking of the Titanic, the Lockerbie disaster and the Dunblane shootings.
Shulman, who intends to leave her role in the summer after 25 years, said steering the magazine through its centenary last year had been “one of the greatest privileges.”
Gentry will commence his role in early March, reporting into Videology’s EMEA managing director, Jana Eisenstein, and will lead a team of over 40 people across the region.
Geoff Copps, head of research at Mediabrands Marketing Sciences, explains how fascinating consumer insight can be gleaned from using different types of textual analysis.
Last year, Guardian News & Media announced that it is looking to cut costs by more than 20% over the next three years.
In his new role Wittesaele will be responsible for leading Xaxis’ strategy and operations across the company’s 25 markets.
There’s too much self-interested froth killing the creativity in advertising, writes Bob Wootton. It’s time to ditch these new obsessions and reclaim the big idea.
Why are people working in media and advertising choosing to discard centuries of understanding in an attempt to get with the kids, asks Route’s James Whitmore.