Bloomberg Intelligence media analyst Tal Smoller tells Newsline what she thinks the big video advertising trends will be this year.
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According to the latest ad blocking report from the IAB, the proportion of British adults currently using ad blockers has remained at 22% for the last year.
Newsworks picked up three awards as ITV, MTM, Trinity Mirror Solutions, BBC World Service, MEC UK, Metro and MailOnline are all crowned category winners.
Videology’s Jon Block gives a round-up of the fascinating debate he chaired at Videoscape 2017.
TubeMogul’s UK commercial director Mauricio Leon shares what he thinks will be the big trends and most exciting opportunities in video advertising over the next 12 to 18 months.
Kat Hebden, managing director of Shotglass Media and head of digital at FremantleMedia, tells Newsline which video trends we should expect to see this year, as well as some of the biggest challenges and opportunities brands face.
It’s time big sports rights owners plucked up the courage to take a more sophisticated view of their long-term interests rather than maximising profits, writes Raymond Snoddy.
By solely focusing on viewability, we might be damaging a campaign’s chances of real success, writes Steve Doyle.
Disruptive, provocative and uncomfortable: Gemma Greaves talks to Ellen Hammett about her plans to shake things up.