The prize translates as a million quid’s worth of airtime on Channel 4 where Volvo’s ad campaign, which is focused on non-visible disability, will be broadcast.
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For the 12 months to 2 April 2017, GMG posted a profit loss of £44.7 million, compared to the £68.7 million recorded in 2016.
In a data-driven world it is becoming increasingly essential that CMOs and CDOs are collaborating to optimise ROI strategies, writes Oath’s Alex Timbs.
We’re closer than ever before to a model that allows both buyers and sellers to get what they really want without compromising on quality, security or efficiency, writes OpenX’s Richard Kidd.
Are we taking a step closer to becoming cyborgs? We’re certainly getting much more intimate with technology after a company in the US announced it will install microchips in its employees.
Mungo Knott, the current marketing and insight director, has been appointed to the newly-created role of director of insight and innovation.
Channel 4 has announced Lyle’s Golden Syrup and Dr. Oetker as the broadcast sponsors of the 2017 Great British Bake Off, set to return to screens this autumn for the first time since being poached from the BBC.
The Advertising Standards Authority’s crackdown on sexist and gender stereotyping ads feels like insanity and over-reach combined, writes Dominic Mills.
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