The deal, which includes all UKTV inventory, including UKTV Play, secures Channel 4’s position as the UK’s second largest sales house.
More Newsline articles
The uncertain economic and political climate has continued to weigh on industry financial prospects, according to the latest IPA Bellwether report.
Dan Hanson and Alexander Wisch of Bloomberg Intelligence explain how economic challenges will impact agencies and the wider media and advertising sectors in 2017.
Barclays’ Josko Grljevic begins the newly-created role in February.
Algorithmic filtering is now orchestrating our entire lives. Helen Rose asks what impact this will have on brands.
Every Euro spent on advertising powers a seven-fold boost to GDP, according to a new study by Deloitte.
Solid Christmas retail figures will help hard-pressed CMOs make the case to their boards for maintaining spend, writes Dominic Mills – but watch out for the caveats
Hear from the likes of Jenny Biggam, Tess Alps, Simon Daglish and Craig Tuck in our video interview predicting what 2017 could have in store for media and advertising.
Netflix is repositioning itself as a premium channel play say analysts, while Amazon wants to be a platform content operation.
Full report available at: Mediatel Connected > Connected Surveys > Data
