Leading TV buyers will discuss whether advertisers are over-targeting and over-spending on digital, and if a lack of objectivity is damaging media planning.
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After nearly five years, Pippa Glucklich, CEO Starcom UK, has decided to step down from her position and is leaving the Publicis-owned agency in December.
Facebook’s claim that video advertising delivers half of its sales impact in the first two seconds is the inevitable end game in an absurd pursuit to legitimise shorter time lengths. Videology’s Jayesh Rajdev is not impressed.
General Data Protection Regulation will offer canny brands the opportunity to differentiate themselves from less savvy competitors, according to lawyers and PR and marketing experts.
Speaking at the Festival of Marketing on Thursday (5 October), Diageo’s global brand director, Anita Robinson, said it is time to take the drinks manufacturer’s role in shaping society “a step further”.
The chief executives of Newsworks and Magnetic, Vanessa Clifford and Sue Todd, argue that it’s time to reassess the building blocks of media planning and review industry preconceptions about published media.
Profit after tax also increased from a £41.2 million loss in 2015 to a £55.8 million profit in 2016.
Heavy fines may be the only thing that really gets the attention of social media companies over fake news, writes Raymond Snoddy – but there are other ways they could redeem themselves in the meantime.
Apple’s most recent product launch demonstrated the challenges the tech giant now faces, particularly when it comes to media. Research The Media’s Richard Marks is worried.
Out-of-home specialist JCDecaux announced its move towards automated trading and planning today, alongside a digital charter to ensure advertiser trust along the way.