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Of the $8.63 billion in ad revenue recorded in the final three months of the year, mobile advertising accounted for approximately 84%.

The debut ad – the first of its kind – will air at 4.45pm today (2 Feb) alongside Channel 4’s own editorial announcements.

Clapp replaces Jan Gooze-Zijl, UKTV’s chief financial and operations officer, who was the previous UKTV Thinkbox board director.

Rowlinson, previously chief operating officer at Mindshare UK, will lead the technology company as it enters the market delivering media planning tools, data analytics and digital services for advertisers.

The row between Sky and Discovery is unlikely to be the last content negotiation where teeth are bared and insults fly, writes Raymond Snoddy.

A new agreement has been reached to keep Discovery’s portfolio of 12 channels on Sky.

Addressable TV might be fiendishly complex, but it’s also a win-win, writes Videology’s John Tigg.

Quantcast has made four new hires from Dentsu Aegis Network, The Exchange Lab and Havas Media to its global partnerships team.

Alex Debenham-Burton joins from MediaCom, where he has been head of media buying since 2012.

As the streaming wars intensify, iPlayer will have to stop treading water and start making waves, writes YouGov’s Russell Feldman.