Kollman, who was most recently global head of insights at SABMiller, where she oversaw a team of 140, will play a key external-facing role working with Kantar’s global clients.
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Chris Bennett explains how advertisers should navigate the increasingly mirrored offerings from social video platforms.
As P&G throws down the gauntlet and The Times goes for the jugular over digital advertising, it’s turned into a serendipitous time for some organisations, writes Dominic Mills – let’s just hope they don’t squander it.
The move will allow the publishers to distribute content via a curated feed in five countries.
Full report available at: Mediatel Connected > Online > Traffic Trends
Wasserman’s Joanne Quillan will take on the newly-created role immediately.
The Independent managed to increase its online audience by 34.5% period-on-period, while MailOnline’s hit 15.64 million.
The Observer, Sunday Times and Sunday Telegraph all managed to increase their circulations over the year – the only titles in the market to do so.
The move will bring together all major out-of-home media owners in the UK for the first time.