Hana Murgani has been appointed ahead of the launch later this year of the new published media audience metric.
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Clear Channel International (CCI) launched the automated solution in Belgium last week, while today announcing a roll-out of its programmatic capabilities in the UK for March.
UK viewability levels remain significantly behind other European countries, according to the latest figures from Meetrics.
Morley is set to drive IAS expansion in key European markets, while Niall Hogan, who held the position of UK managing director, will relocate to Singapore to head up APAC operations.
Senior figures from News UK, Mindshare, Sociomantic, Bloomberg, Sky Media, REaD, Impact Radius, Exterion, Capture, Zenith and Jaywing reflect on the latest IPA Bellwether report.
Following the appointment of Sir David Clementi as the new chairman of the BBC, Raymond Snoddy wonders whether the former banker needs to do a bit of extra homework before sinking his teeth into the job.
The volume of branded content will continue to grow because UK consumers simply don’t like ads, writes Jane Ostler.
The deal, which includes all UKTV inventory, including UKTV Play, secures Channel 4’s position as the UK’s second largest sales house.
The uncertain economic and political climate has continued to weigh on industry financial prospects, according to the latest IPA Bellwether report.
Dan Hanson and Alexander Wisch of Bloomberg Intelligence explain how economic challenges will impact agencies and the wider media and advertising sectors in 2017.
