Sky Mobile will allow customers to keep unused personal data for up to three years.
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If you bought a jacket with only one sleeve, you’d seek a refund, wouldn’t you? So why is no one kicking up a fuss over Facebook short-changing advertising customers, writes Bob Wootton.
MGOMD’s Emma Cranston dissects the latest magazine and newsbrand readership figures from PAMCo – and what the results mean for the publishing and advertising sectors.
Over the last year, the News UK title’s mobile readership has increased tenfold, from 1.6 million to 16.5 million
While mobile continues to play a big part for magazine brands, print was still the most popular way to consume content between October 2015 and September 2016, according to the latest readership figures from PAMCo.
Full report available at: Mediatel Connected > Display > Press
The deal, made for an undisclosed sum, will see one of the UK’s largest independent creative agencies integrate its experience within Accenture Interactive to offer “connected creativity” to brands.
30 years ago commercial radio was finally starting to prosper. Torin Douglas explains how a pivotal year changed the airwaves forever.
Publicis’ Scott Curtis looks at how emerging tech can help brands engage with consumers on a much more human level.
Programmatic advertising will grow faster than all other digital channels in 2017, according to new forecasts from Zenith.
