Newsline caught up with the7stars, Inskin Media, Quantcast, Adobe, SpotX and IAB UK at this year’s Dmexco to find out what they think will be the biggest trends to look out for over the next year.
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Full report available at: Mediatel Connected > Online > Traffic Trends
The IPA has released its TouchPoints 2017 data today, highlighting how the GB population spends their daily lives and how their use of communications channels and device fits into this.
August 2017 latest ABC data shows mixed fortunes for the newspaper market.
Express.co.uk had a successful August, according to the latest ABC results, up nearly 17% period on period to 2.6 million daily average unique browsers, following on from last month’s good increase.
Speaking at Dmexco, the chief brand officer of the world’s largest advertiser said innovation in AI is finally allowing brands to reach consumers in useful and engaging ways – and on a scale that has been impossible until now.
If they can iron out internal frictions and provide an answer to the inadequacies of Facebook and Google’s ad offerings, publisher collectives can mount a real challenge to the status quo, writes Ally Stuart.
Innovation in adtech takes a new turn at the annual digital marketing event.
As Richard Desmond looks to sell the Express titles to Trinity Mirror, Raymond Snoddy examines what the deal will mean for the billionaire businessman and the struggling newspaper industry he’s ready to leave behind.