UK adspend growth of 3.2% is forecast for 2017, according to the latest AA/Warc Expenditure Report, which today published spend data for the first full quarter after the vote to leave the EU.
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The inquiry will investigate how fake news is spread by addressing the responsibility of search engines and social media.
From the bizarre press release to Steve King’s impressive rise through the ranks, Dominic Mills unpicks the changes under way at the top of Publicis Groupe
The out-of-home specialist has appointed Simon Worthington to the newly created role of group director of commercial initiatives, mergers & acquisitions as it looks to digitise its business model.
After five years in the role, the editor of the Evening Standard, Sarah Sands, is to join the BBC as editor of Radio 4’s flagship news and current affairs programme.
Despite agency trading desks remaining the dominant model for programmatic ad buying, advertisers are “demanding a new kind of relationship”, according to a report from the World Federation of Advertisers.
Ad fraud is estimated to steal around a third of all online advertising revenues.
From 1 June Sadoun will preside over the management board, which will also include Steve King, currently CEO of Publicis Media.
The third-party cookie – the lifeblood of online advertising – may be about to die. PageFair’s Dr Johnny Ryan outlines the impacts this will have for media and advertising. Brace yourself.