Dominic Mills examines the case of the price comparison websites that killed off advertising budgets. Plus: Why Iceland’s image was stuck in the past until some tuna pornography appeared.
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Just over half (51%) said their device makes mistakes, compared to only 10% who said it doesn’t.
Adland still has huge issues and risks to be defused, but there’s every reason to finally feel optimistic, writes Bob Wootton.
It once was in fashion, but we’ve since lost our passion, for rhyming in ads, which makes us quite sad. Oh FFS, stop it. Ahem. Here is a great article by Richard Shotton and Alex Boyd about a lost marketing art form…
Leading TV buyers will discuss whether advertisers are over-targeting and over-spending on digital, and if a lack of objectivity is damaging media planning.
After nearly five years, Pippa Glucklich, CEO Starcom UK, has decided to step down from her position and is leaving the Publicis-owned agency in December.
Facebook’s claim that video advertising delivers half of its sales impact in the first two seconds is the inevitable end game in an absurd pursuit to legitimise shorter time lengths. Videology’s Jayesh Rajdev is not impressed.
General Data Protection Regulation will offer canny brands the opportunity to differentiate themselves from less savvy competitors, according to lawyers and PR and marketing experts.
Speaking at the Festival of Marketing on Thursday (5 October), Diageo’s global brand director, Anita Robinson, said it is time to take the drinks manufacturer’s role in shaping society “a step further”.
The chief executives of Newsworks and Magnetic, Vanessa Clifford and Sue Todd, argue that it’s time to reassess the building blocks of media planning and review industry preconceptions about published media.