In a move that will also seek to address the problem of adblocking and annoying ad experiences, Rubicon said it wants to “change advertising for good.”
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Marcus Rich will replace Mark Cranmer who is stepping down to focus on other business ventures after almost two years in the role.
Make no mistake, there is an arms race underway between those who are truly committed to fighting ad fraud and those who want to profit from it, writes Rubicon Project’s James Brown.
They are produced in the same building and share the same owner – but the difference between the Daily Mail and the Mail on Sunday is remarkably different, as Brexit has shown.
The agency has also opened a new office in Singapore.
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Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
Mindshare’s Chris Daines will take on the newly-created role from January.
DCM will take over the contract, which is currently held by Pearl & Dean, from 12 December, and will see DCM cover 81% of cinemas in the UK, representing 3,107 screens at 485 sites.
TV buyers are no longer glamorous but the job they do remains critically important for brands, writes ID Comms’ Tom Denford.
