Google has announced a number of steps it is taking to help its partners “build trust in the advertising supply chain” – including a new infrastructure that will automate the refund process for invalid traffic.
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Thanks to J-ET, the radio industry has been able to trade on a cost effective and transparent basis for the past 18 years. Here, Lynne Robinson reveals how the entire project was launched on a whim.
Despite a large public outcry last year, The Great British Bake Off has survived its transition from BBC to commercial television Channel 4.Over 8.7 million people tuned in to see that the show hadn’t been ruined by addition of advertising breaks nor having Sandi Toksvig and Noel Fielding present the show instead of Mel and… Continue reading TV viewing round-up: August 2017
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Recent improvements to Channel 4’s ability to target ads and personalise the audience experience mean that it now makes as much money from an impact on its All 4 portal as it does from one on its linear channels.
NRS PADD: Mobile continues to play an integral part for readership for most newsbrands – except for The Times and the i, which are still best enjoyed in print.
NRS PADD: While print makes up the bulk of readership for Hello, Heat and Men’s Health, mobile continues to play a growing role for the majority of magazine brands.
Reporting back from the International Broadcasting Convention, Raymond Snoddy examines the latest trends – from VR and Voice UI, to the meteoric growth of mobile video and the rise of e-sports.
Patel will be responsible for leading Spotify’s sales team in the UK, reporting into the VP of sales for Europe, Marco Bertozzi, and will be based in London.
A simple psychological principle known as anchoring has resulted in some incredible sleight of hand tactics by brands – and as Richard Shotton and Amy Rushton show, the results are extraordinary.