The findings of a new report from Digital Cinema Media (DCM), Millward Brown and Benchmarketing has argued that many advertisers are currently under-investing in cinema as a brand-building medium.
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Dominic Mills discovers some useful lessons that could adjust the way planners think. Plus: It’s time to give procurement people a break.
Neuro-Insight’s Heather Andrew explains the success of John Lewis’ 2016 Christmas ad from the brain’s perspective.
As Dmexco starts priming the industry for its 2017 event, two of the most influential women working in advertising have criticised the global conference for facilitating discrimination against women.
Channel 4 has managed to achieve the alchemy of turning analogue pounds into digital pounds – how can newspapers conjure the same trick, asks Raymond Snoddy.
Welcome to Alice In Medialand, a sideways glance at the absurdities of a life working in the media industry.
Cassar replaces Darren Goldsby, who has decided to leave the business at the start of next year to work on several digital start-up projects.
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