The IAB is set to launch a Video Steering Group in the new year to help prove the effectiveness of video as a brand medium.
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Special Patrol Group have placed 400 unsanctioned subverts on the London Underground in an effort to draw attention to ‘harmful’ advertising.
A couple of weeks ago, Thinkbox was caught spooning with Google. After a year when we didn’t always see eye to eye, we found ourselves nuzzling the nape of the global tech behemoth’s downy neck…
The only possible way to tackle the problem of fake news stories circulating around the world is for Google and Facebook to recognise finally what they are: media organisations.
Bauer’s digital creative director has said podcasts and e-commerce will be a big focus next year.
Speaking at Media Playground 2016, Sean Dromgoole, founder of GameVision, explains how VR could open up new opportunities for advertisers.
Full report will be available at: >Mediatel Connected > Connected Surveys > Data
Channel 4 is to launch the first ever interactive television ads through a broadcast player, it has been announced – with the ability to click-to-buy the products.
From print and advertising, to Facebook and YouTube, five teenagers took to the stage at this year’s Media Playground to reveal their media and tech habits.
From emerging tech and digital opportunities, to a new era of publisher collaboration, magazine media has much to look forward to, says Adam Bullock, co-founder of Contented.