Some broadcasters are anxious of the perceived threat posed by Facebook and Google. Ryan Jamboretz says it’s time to stand up for everything that’s great about the TV business.
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ITV is to roll out an expansion of The ITV Hub offering a tiered ‘freemium’ service that will allow users to pay for ad-free content and watch shows offline.
News UK’s commercial arm, The Bridge, has hired Ian Hocking to fill the newly-created role of head of programmatic.
Currently global chief revenue officer at Performics, the Publicis-owned performance marketing agency, Bertozzi will start in the new role in January and will be based in London.
The new rules were announced today by the Committee on Advertising Practice and ban the advertising of high fat, salt or sugar food or drink products in children’s media.
Xaxis, WPP’s programmatic business, has named Nicolas Bidon as global president, succeeding Brian Gleason who is moving to GroupM’s new [m]platform as global CEO.
Time Inc. UK has launched an in-house TV production arm that will create quality factual programming for major UK broadcasters.
In a move that will also seek to address the problem of adblocking and annoying ad experiences, Rubicon said it wants to “change advertising for good.”
Marcus Rich will replace Mark Cranmer who is stepping down to focus on other business ventures after almost two years in the role.
Make no mistake, there is an arms race underway between those who are truly committed to fighting ad fraud and those who want to profit from it, writes Rubicon Project’s James Brown.
