While AI is a genuine addition to how people discover, it’s not a reason to look away from the platforms where desire begins, writes the MD at Vudoo.
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The question is not whether YouTube “is TV,” but whether television’s pricing and trading structures have contributed to premium video being viewed increasingly through a broader digital-video lens, writes analyst Ian Whittaker.
To explain why some technologies take hold whilst others languish unused in the garage, Phil Rowley explains three key consumer requirements: interoperability, infrastructure, and Improvement.
When we experience fear, there are typically four behavioural responses, all helpfully beginning with ‘F ’. Jan Gooding analyses how frightened humans respond to perceived threats from AI.
Mobsta is ensuring sustainability remains part of the Cannes Lions conversation by hosting a roundtable to explore how it can transition from a series of commitments to influencing everyday media planning and investment decisions.
Goodstuff’s CEO Gen Tompkins is in the hot seat for our probing and quick-fire Leading Questions.
| Jo Blake
Kindness is not about being nice. It is about caring enough to be direct, honest and committed to everyone’s professional growth.
The platforms have taken the Croisette, the beaches keep changing hands and the AI companies are arriving in force. We asked senior figures across brand, agency, media and adtech who the festival is really for in 2026, and what that says about where the business is heading.
Are we, in our quest for standardised processes and automated solutions, sacrificing the very strategic, bespoke thinking that defines truly impactful media planning? asks Caroline Manning.
The most interesting conversations won’t be about the latest AI tools, but about a consolidation cycle already taking shape, driven by three simultaneous forces – AI compression, changing client demands, and a generational shift in agency ownership.