Spark Foundry’s CEO, Nadine Young is in the hot seat for our probing and quick-fire Leading Questions.
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The future of media will be won by asking better questions, connecting evidence with human behaviour and having the conviction to make fewer, more meaningful decisions, writes the IPA’s Simon Frazier.
Trust should be planned deliberately. The question for planners is not simply whether an environment is trusted, but what kind of trust or association the brand can benefit from.
Ardmore Group shares its Visit Pennsylvania FIFA World Cup case study on planning around ‘cultural crescendos’.
For two men who live for the attention of TV cameras, launching their own streaming channels was inevitable, Ray Snoddy writes.
The bravest thing in most agencies is an innovative media strategy. But an unorthodox strategy would expose how too much of the client’s money is being wasted on platforms, so it doesn’t happen.
Ahead of this year’s World Media Awards Ceremony, World Media Group’s CEO shares what the judging discussions reveal about what makes a winning campaign.
A culturally multipolar world means we need to understand not just how Western culture lands in other markets, but also how cultural influences might cross-pollinate our tastes, content preferences, and media behaviours.
When live signals from media owners and commerce partners flow into the planning process, the resulting plan will be quite different to one built on panel data alone, writes the global head of InfoSum.
Spirit Media’s CEO offers planning and strategy tips for getting the best out of B2B.