In a world of AI fakery, creators need a place to prove they’re real. Digital out-of-home has the answer, says Ocean Outdoor’s chief revenue officer and the founder of Creator by Infinitum.
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The creator economy is no longer just about the people on screen, but about the knowledge, creativity, and expertise those creators bring to brands behind the scenes, writes the CEO of StudioB.
Following several high-profile influencer backlashes, Billion Dollar Boy’s co-founder assesses what went wrong and how brands should balance protection with speed and scale.
Marketing is getting better at ROI and worse at growing profit. Bicycle Manchester’s founding partner asks, ‘Has AV planning become part of the problem?’
Platforms can do without quality media, and no media plan will change that. The incentives have to, writes Omar Oakes.
Can broadcasters and publishers create content that engages audiences off-platform enough to build a direct relationship on owned platforms? Q5’s head of media asks.
Dentsu’s OOH managing partner offers ways for brands to use new insights into social out-of-home behaviour and the power of shared social moments.
A study by The Trade Desk and PA Consulting reveals how habit and risk aversion shape media planning, and why this has become a barrier to brand growth.
WPP’s David Wilding went to see another David describe a room, which inspired four takeaways on how effective communication works.
| Dan Gee
If we want better media decisions, measurement needs to reflect how people actually make buying decisions, not simply how platforms record them.