Bob Wootton argues that asymmetry between agencies and their clients undermines trust and hinders the relationships – and it might need a radical response.
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How should we interpret the double whammy of high-profile departure announcements at the commercial broadcaster, asks Raymond Snoddy.
What happens when cynical UK agency leaders head to California for a Silicon Valley education?
Unilever might think it has tapped into the new young male Zeitgeist, but its strategy is so obvious it’s nothing but clumsy. Plus: D&AD now has 361 awards in 27 categories – is it time for an awards disarmament programme?
It’s time to hand power back to the publishers so that they stand a chance against the powerful platform players, writes Alicia Navarro, CEO of Skimlinks.
Strategy Analytics, Posterscope and MEC share their key take-outs from this year’s event.
Following the Year Ahead event, RadiumOne’s Rupert Staines wonders whether the industry has started the year on the back foot as he assesses the prospects for digital advertising in 2016.
Catering for those who get their media via the internet and those who watch and listen to traditional channels could last a generation, warns Raymond Snoddy.
BBH’s Sarah Booth argues that we are being so ‘highly optimised’ that our horizons are rapidly narrowing. Is it time the media re-thought its use of data science and artificial intelligence?
From making better use of data to learning more about audiences through AI, Posterscope’s Nick Halas says there are 10 things the OOH sector should focus on this year.