More Media Commentators articles

There is bias in media agencies against print, but the pendulum will inevitably swing back in its favour, writes Trinity Mirror’s James Wildman

Rebates, a coup, grumpy publishers, vibrating shoes and an unholy mess: Bob Wootton digests a busy month in media

Thirty years ago this month Channel 4 was part of a fascinating and often hilarious TV viewing experiment. This is vintage Gogglebox, writes Torin Douglas

Dominic Mills would bet good money that there would be fewer splits between clients and agencies if only they would get sloshed together more often – plus: a planner to make you squirm, and Radiocentre’s excellent new campaign

Its immersive nature should mean virtual reality will work wonders for brands, but it’s not without its risks, writes the7stars’ Tim Jones.

From the impending EU Referendum to marketing strategies, the way a question is asked can have a huge effect on how it is answered, writes Zenith’s Richard Shotton.

Out-of-home must move into the data space if it is to compete with online, writes JCDecaux’s Spencer Berwin

Too much of what happens in the digital world defies gravity, writes Bob Wootton – it’s time we scrutinised it much more closely.

Brands are using data to bring out-of-home campaigns to life in unexpected ways, writes Kinetic’s Dominic Murray.

Research The Media’s Richard Marks previews ‘Audio Time’, a new report from RAJAR looking at how the nation’s consumption of all forms of audio breaks down by type, device and location.