The Publishers Audience Measurement Company – PAMCo – has now taken over the role of the NRS in producing audience estimates for published media. Here, its CEO, Simon Redican, explains what happens next.
Showing 161-1,322 of 1,322
More Media Commentators articles
On International Women’s Day, AOL UK’s Isobel Sita-Lumsden analyses five video advertising campaigns that have represented women in a positive and empowering way over the last year.
Posterscope’s Nick Halas is back from Barcelona and says 2016 is going to be a transformative year for out-of-home.
Technology is finally being used to bridge the gap between programmatic and creative, writes Xaxis’ Caspar Schlickum.
The constantly changing nature of the ad tech ecosystem will continue to fuel its vibrancy and longevity, writes Pixability’s Chris Bennett.
What use are ‘corporate social responsibility’ claims when the likes of Google and Facebook play it so fast and loose with tax, asks Bob Wootton.
Continuing his examination of a defining year in media, Torin Douglas remembers intense rioting at Wapping, a peoplemeter revolution, and the launch of a newspaper destined for a sad fate.
The launch of Sky’s “most advanced” Now TV box this year has Decipher’s Matt Walters wondering: where will it sit in the market?
Experts from MediaCom, Amplifi and Manning Gottlieb OMD react to the latest Consumer ABC release.
As Vogue turns 100, media experts share their thoughts on what has made the magazine such a success – and what its long-standing credibility means for advertisers both now and in the future.