More Media Commentators articles

As the IPA publishes its latest Bellwether Report for Q1 2016, senior figures from around the industry react to the results.

Content creators who understand how to design experiences on the new VR canvas are set for a very bright future, writes Start Group’s Marc Lamothe.

Heather Andrew, CEO of Neuro-Insight UK, explains the neuroscience behind the enduring popularity of magazines brands.

Adtech firms need to ‘do brand’ like the brands they represent, argues RadiumOne’s Mark Middlemas.

A new type of dynamic marketing that travels with us is set to revolutionise advertising, writes ITV’s Gary Knight.

Now The Independent has shut down its print operations, TH_NK’s Tom Moran looks at what changes it will need to make as it heads into the digital wilderness.

Sponsored content: It’s time for TV buyers to demand the same level of performance they’ve come to expect online, writes The Trade Desk’s James Patterson.

Simply blocking the ad blockers is not a sustainable approach, writes MC&C’s Mike Colling. There is another way, however…

Continuing his examination of a defining year in media, Torin Douglas takes us back to March 1986 – and a disaster waiting to happen for Eddy Shah and the UK’s first full-colour newspaper.

Curiously, the Brexit debate and the disruptions that are likely to accompany the June referendum, could actually save Channel 4 from the threat of privatisation, writes Raymond Snoddy.