More Media Commentators articles

Just like a grizzly and failed measure to stop the bubonic plague, digital advertising is in danger of facing some unintended consequences, writes Zenith’s Richard Shotton

Newsworks CEO Rufus Olins puts forward his case for why advertisers should start reinvesting in newspapers

AI interfaces and chatbots could be revolutionary for brands – but only if they strike the right balance between human and machine interaction, writes Mindshare’s Jeremy Pounder

Social media and search data can be informative for brands, but only if they can find meaning in the billions of datapoints, writes Millward Brown’s Jane Ostler

The traditional television model is at risk, writes Havas Media Group’s Julia Jordan – and so broadcasters must embrace the new dawn for video advertising.

Returning from Cannes 2016, Quantcast’s Matt White argues that the narrative of ‘art vs. science’ just doesn’t add up any longer

The marriage between out-of-home and digital media has its challenges, but ultimately there’s a deep audience connection which should result in wedded bliss, writes Crimtan’s Neil Alldritt

Traditional terrestrial television is still very much at the forefront of broadcast, writes VCCP’s Alex Baker

How ironic that the internet fundamentalists who used to predict the death of TV are the same people now proclaiming the future is video, writes ITV’s Kelly Williams

It will be a long time before machines truly understand the complexity of the world and how we perceive it – which is why media research still needs humans, writes Craft’s Konrad Collao