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World of pain? Further evidence that principal media is harming the ad industry

World of pain? Further evidence that principal media is harming the ad industry

24 Apr 2025 | Nick Manning

It is more obvious than ever that principal media is damaging for the ad industry and even advertising itself. Let’s examine the reality of such non-transparent practices by some media agency groups.

Lessons from Adolescence: Think big and buy British
Lessons from Adolescence: Think big and buy British
03 Apr 2025 | Nick Manning
Imagine a new advertising model led by human intelligence
Imagine a new advertising model led by human intelligence
18 Mar 2025 | Nick Manning
‘Does Donald Trump approve of my media plan?’ How advertising is getting politicised
‘Does Donald Trump approve of my media plan?’ How advertising is getting politicised
04 Feb 2025 | Nick Manning
The Year Ahead 2025: TV takes more than three to tango… and a different tune
The Year Ahead 2025: TV takes more than three to tango… and a different tune
08 Jan 2025 | Nick Manning
All I want for Christmas is… everything
All I want for Christmas is… everything
09 Dec 2024 | Nick Manning

The future of media agencies: Is long-overdue innovation on its way?

27 Nov 2024 | Nick Manning

Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot. 

The future of advertising: Your chance to make a difference

13 Nov 2024 | Nick Manning

Advertising: Who Cares? aims to make advertising and its ecosystem better. But what can we practically do to design a better future? Here are some immediate focuses. 

The future of advertising: reasons to be cheerful… but realistic

17 Oct 2024 | Nick Manning

Media is now funded by divergent groups of big and small advertisers. There’s no going back, but we need to build an industry where all are united by making their advertising work harder and being sensitive to how they do it.

Elon Musk has done the world a favour — but not the one he intended

06 Sep 2024 | Nick Manning

Elon Musk’s GARM lawsuit has highlighted why brands should support responsible media that provide a benign advertising environment, an engaged audience and a measurable return on investment.

Why holding companies should support Who Cares?

25 Jul 2024 | Nick Manning

Join us on 12 September as we find ways to create effective and engaging advertising, through smart thinking from specialists, and develop a better ad industry for today and tomorrow.

TV is ‘doing a Southgate’

15 Jul 2024 | Nick Manning

Euro 2024 has reminded us of TV’s storytelling capabilities and its power as an advertising medium. And it is working hard to adapt to the new consumer and marketing reality.  

This is how media agencies can make a real difference in climate change

17 Jun 2024 | Nick Manning

If we want to play our part in not only preserving the planet but our industry too, we have to use our powers to bring about change.

Nick Manning: ‘Principal-based media’ is bad for the whole industry – here’s why

14 May 2024 | Nick Manning

Let’s be clear. Principal media only exists to make media agency groups more money.

Nick Manning: Who cares wins – the antidote to ‘badvertising’

02 May 2024 | Nick Manning

Last week’s avalanche of news suggests that advertising still works, so if we improve what we do, we can deliver better results for advertisers and make the world a finer place. But how? 

Podcast: ‘Forbesgate’ and the trouble with MFA – with Nick Manning

11 Apr 2024 | Jack Benjamin

Ella Sagar is joined by Jack Benjamin and Nick Manning to examine the ‘Forbesgate’ scandal and the trouble marketers and publishers are having over efforts to tamp down on adspend being funnelled to Made-For-Advertising sites.

+ More Nick Manning

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