More Opinion articles

Simon Andrews, founder of the full service mobile agency addictive!, says Facebook is increasing its focus on advertising ahead of the IPO…

Steve Smith shows which supermarkets are likely to benefit from providing Wi-Fi, and how…

Raymond Snoddy on cable television and its ability to fulfil its potential but is yet to serve a “knock-out” blow to satellite and the latest piracy allegations from the UK and Australia levelled at News Corp.

David Hellier, deputy editor at City AM, on last week’s budget announcement; ITV, WPP and Aegis results; the gloomy world of press; and the growing interest in how BSkyB’s new internet offering performs…

Mark Barber, director of planning at the Radio Advertising Bureau, says, Radioplayer’s first year of operation has been a huge success and is proven to have driven radio listening online…

James Whitmore, managing director at Postar, wonders whether one of the reasons that tech companies are the most innovative in media is that they offer a safe environment for the more retiring and reclusive individuals. Not a statement you could readily attach to an agency or a media owner…

Simon Andrews, founder of the full service mobile agency addictive!, says every agency and every client now includes digital in their thinking but the money hasn’t followed the audience, yet – though the mass market adoption of smartphones will accelerate the closing of this gap…

All good things come in threes, so why should media research be any different?

City AM editor Allister Heath says there was one over-riding failure in the Budget: a refusal to accelerate spending cuts…

Alex Kozloff, senior mobile manager, IAB, says as barriers continue to come down for m-commerce in the UK, this ‘new kid on the block’ will evolve into a medium that retailers, brands and consumers can no longer afford to ignore…