More Opinion articles

Belinda Beeftink, IPA associate director, on changes to consumer behaviour in light of the recession – as revealed by TouchPoints data…

Simon Andrews, founder of the full service mobile agency addictive!, on Microsoft; Amazon and Google…

Raymond Snoddy wonders if there is there no end to the wisdom of Ofcom. But then the organisation has a really tricky problem to deal with. We call it the Leveson dilemma…

Nick Bampton, commercial sales director at Channel 5, on why, in Channel 5’s definition, partnerships are the antithesis to the old way of trading…

Rufus Olins, CEO, Newsworks, on why 30 million readers will pick up a newspaper during the 17 days of the Olympics…

David Brennan says: I’ve heard so much recently about BARB’s irrelevance to the digital media landscape of today that I feel I ought to add my voice to the case for its defence…

“M-commerce is very interesting and we’ve only just hit the tip of the iceberg,” according to Tamsin Hussey, group account director at Joule.

MobHappy’s Russell Buckley predicts that mobile advertising will be a £2 billion industry by 2015.

Jim Marshall says it is no longer enough for a single medium (even TV) to provide coverage of an event in the UK – it only becomes a true ‘media event’ when all the media provide their own unique coverage and perspective…

The panel at Media Playground 2012’s Data Debate opened by considering the impact that data has had on the advertising marketplace