More Opinion articles

Ed Feast, managing director of MarketPlace, comments on the advantages and disadvantages of digitising out-of-home…

…Or to put it another way – “where has the media voice of the agency world gone?” asks HMDG’s Greg Grimmer.

Mark Barber, director of planning at the Radio Advertising Bureau, says the changes to the Heart, Smooth and Capital brands are just a natural evolution but could also be an important factor in helping radio claim a fairer share of ad revenue…

informitv’s William Cooper says its early days for Google TV – “it is not as if everything Google touches turns to gold… It’s success in television is far from certain”.

Tom Cape, managing director of Capablue, looks at the commercial opportunities surrounding internet TV…

Last Christmas I forecast Chelsea would win the premiership by at least 8 points. I didn’t want them to (I don’t like Chelsea) but I bet some football mates that they would. Could be seen as a form of hedging; could be seen as a very generous/daft bet.

In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, discusses the issue of patents; the reinvention of SMS; and the promise of combining TV and interactivity…

James Myring, director of media and internet research at BDRC Continental, comments on the ever-growing world of piracy: “We know piracy is big when even the porn industry is worried about it”…

Dean Wilson, UK managing director at Active International, gives some practical advice for media agencies looking to form partnerships with corporate trade companies (which allow brands to sell under-performing assets in return for trade credits)…

In response to Raymond Snoddy’s latest local TV solution, Robert Kenny, MD at Human Capital, talks numbers: “Perhaps I’ve just had a bad pint, but local TV economics still give me a headache”…