More Opinion articles

Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, discusses supermarket media spend and how Waitrose needs to invest more carefully to create loyalty among its customers…

Raymond Snoddy: Leveson is already having a chilling effect on popular journalism – as seen in the blandness of the Sunday edition of The Sun and most Sunday tabloids following the demise of the News of the World…

Jim Marshall says Ofcom’s ‘Project Apple’ investigation is misplaced and irrelevant – unless of course they can demonstrate that BSkyB has not behaved in a ‘fit or proper’ way, which they won’t be able to…

Bobi Carley, commercial director at Disneymedia+ UK & Ireland, says the E in BEO, certainly within the context of partnerships, delivers the amplification of activity…

Julian Smith, group director, analytics and insight, MEC Global Solutions (London), on how improved techniques in measurement will help further move the discussion away from volume to value of social media…

Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, analyses the public response to Tesco’s latest announcement via Twitter…

Simon Andrews, founder of the full service mobile agency addictive!, on the new iPad, which he thinks is an Apple product that will evolve more gradually than in the past…

Oli Newton, head of strategic partnerships at Starcom MediaVest, on why Apple’s latest announcement was a bit of a let down despite all the hype…

In the APA’s latest blog post, Julia Hutchison says with the right combination of creativity, technology and imagination, AR could become a driving force for the print industry and a vital tool for the brand marketer…

Raymond Snoddy considers TV now and in the future with reference to Thinkbox, ITV and Charles Dickens…