More Opinion articles

David Fieldhouse, co-founder and chief marketing officer at Mobile Future Group, says data is only useful if we can understand and interpret it in a meaningful way. This is not to intrude, or encroach on privacy – but to bring useful information and relevant brand messages to the consumer as they go about their daily ‘digital’ life…

Julia Hutchison, COO of APA, says digital formats have bolstered the content marketing industry…

Rob Thurner, mobile consultant and trainer (ex Incentivated and Clear Channel), says the message is clear – consumers won’t hang around on a mobile site that gives a poor browsing experience…

Dominic Finney, director at digital consultancy FaR, says newer trends show how innovation in digital and convergence in media are changing the way media will be planned, bought and measured in the future…

Simon Andrews, founder of the full service mobile agency addictive!, on why second-screen was just hype at the Superbowl (but why search did work)…

In response to Greg Grimmer’s article “Press-ing the flesh and cutting the rope“, Rufus Olins, CEO of the Newspaper Marketing Agency comments, saying how much others had enjoyed the ANNAs.

Greg Grimmer on his grim night at the ANNAs; a far happier print experience with the excellent commercial team from the Guardian; and why there is so much love and affection for the newspaper sector…

Raymond Snoddy says whatever the outcome of Leveson, the debate will continue forever over what is fair, what is reasonable, and what is in the public interest and what is not…

Steve Smith, head of thought leadership at SMV Group, explains why supermarkets need to think about pleasure, not just price…

Dean Wilson, UK MD at Active International, says sponsorship needs to be refreshed and maybe even re-branded in order to prosper in today’s marketplace…