Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, argues that although online media is “currently very in vogue due to immediate measurability”, we can’t rely on numbers only…
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In his latest column, Raymond Snoddy sets the scene for this weekend’s MediaGuardian Edinburgh International Television Festival where “entertainment is virtually guaranteed”. Mark Thompson’s MacTaggart lecture “had better be good” and Jeremy Hunt should at least be “more coherent”…
Loren McDonald, vice president of industry relations at Silverpop, explains why “email is not dead, dying or even falling sleep” and why its relevance to the marketing community will never simply drop off the radar…
Raymond Snoddy on the growing use of super-injunctions; privacy v free press; and what the Premier League should do with footballers…
Keith Grainger, chief executive at Redwood, explains why the latest ABC release has overthrown speculation that ‘print is dead’…
informitv’s William Cooper explains why Cox Communications and TiVo’s partnership marks a radical departure from standard cable practices…
Mungo Knott, director of insight at Primesight Outdoor, explains why “marketers who are faced with the allocation of budgets would do well to recognise the powerful position of Out of Home…”
How is the consumer magazine market really holding up in a post-recession market? Yesterday’s ABC release for January to June 2010 gave a fairly good insight, and showed some successes alongside some not-so-good results.
informitv’s William Cooper discusses the incomplete requirements specifications for Project Canvas, which have finally been released to the members of the Digital TV Group trade association…
Earl J. Wilkinson, executive director and CEO of INMA, looks back at simpler times, when ignorance was bliss – as opposed to now, when publishers have no idea what level of engagement they have with an audience, meaning they can’t quantify or weave together in an adequate enough storyline to monetise…In the halcyon days when… Continue reading From print to digital audience engagement: why we can’t sleep at night