Tom Jenen, EMEA commercial director at AdMeld, explains why real-time bidding will be big news in 2011: “It promises better performance for online advertisers, greater efficiency for agencies and improved returns for publishers”…
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Claire Myerscough, business intelligence director at News International Commercial, says newspapers are trailing behind when it comes to creating simple and flexible solutions for buying and selling…
Simon Andrews, founder of the full service mobile agency addictive!, says a number of events have happened this week to reinforce the view that the GAFA is in charge (and also demonstrate how the big four – Google, Apple, Facebook and Amazon – are going to keep bumping in to each other)…
Raymond Snoddy says one thing is clear, the patently decent, sincere politician (Jeremy Hunt) is committed to retaining impartiality rules for news whether on national or local television. Nothing like a big, bold new Communications Act to take his mind off things when local television goes tits up in 2014…
Gavin Sinden, digital strategy director, Equi=Media, says targeting has come on in leaps and bounds over the last year but there are still some big developments in its future…
Neil Sharman, head of research and analysis, Telegraph Media Group, says we are distracted from two truths about advertising. Firstly branding online works. Secondly print advertising works in a different way to ads on TV, helping increasingly picky consumers make active choices.
In the second Mobile Fix of 2011, Simon Andrews, founder of the full service mobile agency addictive!, says retailers with a smart mobile strategy will gain a competitive advantage over those who sit back and watch new tools and new players re-engineer retailing.
Raymond Snoddy says Max Mosley has come back to haunt his tormentors: “There is every chance that the judges of the Human Rights Court in Strasbourg could create the Mosley manoeuvre – a new extension of privacy law, which could turn out to be very onerous for the press.”
Luke Aviet, managing director, GoViral, says this year, money will be made from strategic joined up plans for branded content (yes, putting the ‘interesting’ content alongside the ‘boring’ content)…
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, begs, borrows and steals predictions for the year ahead – Sorrell is going to get richer; it will be the year of mobile or location-based ads or digital outdoor (maybe); MySpace will shut; and Mail Online will become bigger than bbc.co.uk/news to name just a few…