In a week that saw believers in paid-for content win a debate against the ‘freemium’ model, Apple’s new Newsstand service has been praised for helping drive publisher revenues and subscriptions.
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Simon Andrews, founder of the full service mobile agency addictive!, on the ‘smaller’ players – Nokia and Sony…
Helen Keable, consultant at Radio Experts, says it’s encouraging to see some of commercial radio’s strongest brands collectively turning in such a strong book, particularly against a backdrop not only of the notoriously slow summer months but also a tenacious Beeb…
Mike Williamson, head of radio at Carat, on today’s RAJAR results and why there is huge potential for national brands to take a higher share of ad spend…
James Cridland, managing director of Media UK and a radio futurologist, says today’s RAJAR release continues to show a slow but steady increase in take-up of digital radio. If there is a way to accelerate this, it’s good for listeners and broadcasters alike – but it is also prudent to remain patient…
Raymond Snoddy says the BBC has been clever to produce a series of cuts where nothing that is easily noticeable or even definable has been closed down…
Elliot Parkus, media director at AdConnection, explains why for his clients it is vital to harness the power of major TV franchises but continue the conversation with consumers through social media…
Several hundred people will be gathering at Drapers’ Hall on Throgmorton Street (the street where the London Stock Exchange was once housed) tomorrow to remember one of the city’s most significant changes – the launch of electronic trading.
Rob Thurner, mobile consultant and trainer (ex Incentivated and Clear Channel), says on the surface, QR codes are a no brainer BUT to achieve mass audience reach (and secure significant client budgets) five obstacles must be overcome…
James Grant, country manager – UK, VINDICO, says the industry should enjoy a pat on the back but there is still work to do. For starters, it isn’t good enough that as an industry we cannot accurately measure the impact of video alongside TV…