The business has been renamed Bauer Media Outdoor.
The company announced a range of new formats alongside a planning and measurement tool at an event on Wednesday.
The media owner has invested in four projects using a proportion of its 2024 revenue increase.
The Visions for Growth report has recommended the removal of business rates on social infrastructure and an extension of express planning consents.
JCDecaux’s UK co-CEOs discuss what is driving strong double-digit growth for the OOH company and why JCDecaux is making 2025 its largest-ever year for screen deployment.
Ocean Outdoor, which runs the sites, will also turn off 19 screens across the two London Westfield shopping centres.
Mackay succeeds Denise Turner, who is joining the IPA as media research director.
PPL developed a nationwide media plan for its festive prize in December and placed OOH at its centre.
In a world of hot takes, misleading social media memes and polarising algorithms, a trusted environment for brands is a necessity.
Podcast: Stephen Miron sat down with The Media Leader columnist Omar Oakes at last autumn’s Future of Media London conference to reflect on his career and legacy at Global.
Founding advertiser Fiat is launching campaign during London Fashion Week.