PPL developed a nationwide media plan for its festive prize in December and placed OOH at its centre.
The business has been renamed Bauer Media Outdoor.
In a world of hot takes, misleading social media memes and polarising algorithms, a trusted environment for brands is a necessity.
Podcast: Stephen Miron sat down with The Media Leader columnist Omar Oakes at last autumn’s Future of Media London conference to reflect on his career and legacy at Global.
Founding advertiser Fiat is launching campaign during London Fashion Week.
A deal was signed in 2016, with the companies relaunching the site the following year.
OOH revenue in the UK grew 7.7% year on year to reach £1.4bn.
Work will run on The Standard, Outernet, OOH and social.
The media owner will install 1,000 screens and introduce new creative and motion capabilities.
Ocean Outdoor and JCDecaux have again donated space across major sites in the UK in recognition of Holocaust Memorial Day.
“Making Every Journey Matter for 25 Years” was created in collaboration with VCCP and Wavemaker UK, and will run throughout the year.