A new US study has found that 42% of agency and brand marketers plan to increase their digital out of home (DOOH) advertising spending through 2009 and the first half of 2010.
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CBS Outdoor is launching a new ad format, which for the first time on the UK mainland will allow single deck buses to carry a double decker superside advertising panel.
Outdoor advertising offers high revenue returns for financial service clients, according to a new econometrics study conducted for Clear Channel.
Out of home media agency Kinetic has appointed Carolyn Nugent as its UK head of digital.
JCDecaux has set up two new networks in its StreetTalk portfolio to specifically target fashion brands.
Clear Channel Outdoor UK has retained the contract to sell advertising at Sainsbury’s stores across the UK.
Clear Channel Outdoor UK chief executive Barry Sayer is leaving the company to join the consortium bidding for Independent News & Media’s South African outdoor business.
CBS Outdoor’s managing director of sales and marketing Tim Bleakley has stepped down to pursue other commercial ventures following a restructure.
A new CBS Outdoor campaign for Nikon hits London Underground this week, advertising the world’s first camera with a built in projector.
Titan Outdoor is launching a network of digital six-sheets at leading shopping centres across the UK.