Kinetic and JCDecaux are launching the UK’s first large-scale deployment of NFC technology as all Reading’s six-sheet poster sites go interactive in a four week trial.
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David McEvoy, marketing director of JCDecaux UK, explains why advertising will be very much in the fabric of the building at new train stations in the UK…
UK outdoor revenues for the fourth quarter of 2011 rose 1.4% year on year to £256.4m. Total revenue for the full year was £886.3m, up 1% on 2010.
BARB’s future focus is on measuring viewing on other devices. It is adding web TV measurement to a further 1000 panel homes next year and this could be the point at which it can start reporting on viewing through laptops and PCs.
James Whitmore, managing director of Postar, on the “Filth and the Fury” that could be relevant for electronic trading.
The Outdoor Media Centre has announced that UK outdoor revenues for July to September 2011 reached £214.4 million, up 1.1% year on year. Six out of the last seven quarters have now recorded positive growth.
Alex Franks, director at Blyk, looks at location based marketing and the huge potential this has to marketers if used intelligently.
Dean Wilson, UK MD at Active International, looks at the future of the outdoor industry and the impact of digital outdoor on the medium
Analysis in 2010 estimated that Digital OOH revenues would reach around £160 million by 2016, and now it is likely that Digital OOH revenues alone will pass Cinema within two years and Radio within five.
The key to unlocking successful mass-market poster-to-mobile campaigns will depend largely on the mechanism used to exchange data