Torin Douglas speaks with Paul Davies, director of marketing at Microsoft, about digital strategies – and teaming up with Edgar Wright, director of Shaun of the Dead, to help brush off the ‘tired uncle’ look of Internet Explorer.
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The possibilities might be many, but if out-of-home is serious about digital, it needs to invest in a more geographically consistent infrastructure, says Kinetic UK’s CEO, Stuart Taylor.
James Whitmore, managing director of Route, warns of the danger of combining complex data.
We’re obsessed with the weather, but UK marketers have been criticised for being slow to make the most of the surprising opportunities the local climate presents – but new technology and data is destined to change everything.
Nobel award-winning psychologist Daniel Kahneman has inadvertently indicated what is potentially the most critical contextual factor for the power of media channels – but how can we make the ‘fast/slow’ media paradigm work?
New figures from the Advertising Association and Warc show highest year on year growth for three years is fueling optimism.
As another year closes, Newsline has sought views from ZenithOptimedia, MEC, Limited Space, Digit and NewsCred to see what they view as the key trends for 2014.
The use of digital screens in the outdoor market is set to deliver some stunning new opportunities for both brands and consumers, says Primesight’s Lee Anderson
Out-of-home media do not audit comfortably says Route’s James Whitmore – so he’d like to suggest a staging post to help the sector overcome some inherent problems. The first step is to imagine our solar system…
Posterscope partners with Proxama to deliver real-time reporting, content management and optimisation for NFC campaigns.