Dylan Mouratsing, global insight manager at Kinetic, on new research focusing on digital out of home media and how it can benefit advertisers.
More Outdoor articles
Emirates airline is running a new multi-format outdoor campaign at Birmingham International Airport for the next twelve months, promoting the airline’s services from the city to destinations in Africa, Australia, China, the Far East and Dubai.
Rob Atkinson, managing director at Clear Channel Outdoor UK, explains how the flexibility of outdoor advertising can achieve huge stand-out in the public space.
The Office of Fair Trading has announced plans to review the £800 million UK outdoor advertising industry.
Network Rail has awarded two new advertising contracts – worth around £260 million over five years – to JCDecaux and Primesight.
CBS Outdoor UK has signed a new five year contract with Abellio London and Abellio Surrey to manage the group’s advertising on its fleet of buses.
KBH Transport Media, which specialises in traincards on rail routes into London, has launched new packages aimed at advertisers using smaller or more targeted budgets.
Clear Channel Outdoor has reported a 5% year on year revenue increase for Q1 2010 to $608.8 million (£411.4 million).
A new face-tracking research study has found that consumers are more open to engage with digital out-of-home ads in shopping centres.
Peter Charlton, UK Sales Director at CBS Outdoor, on how the rise of digital has created a world of real-time interaction where consumers are no longer mere targets of advertising messages.