Route, the audience measurement currency for out of home, has made a sound start since launching in 2013. So what are we learning? James Whitmore explains.
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Craze, who will be the first chair to have come from outside of the OOH sector, was most recently CEO of Havas Media Group UK
72% of marketers are planning to run a real-time digital out-of-home campaign in 2015, with 87% thinking it would allow for better targeted advertising for their brands, according to new research from Posterscope.
Digital out of home company Ocean Outdoor has today announced that Searchlight Capital Partners has acquired LDC’s entire stake in the business.
Everyone knows there is a perfect fit of mobile and OOH working together – the challenge is realising this in a way that genuinely works for clients, writes Ged Weston.
The 2014 Automated Trading Debate asked if all media will, in time, be traded programmatically – here, Primesight’s Mungo Knott examines the challenges and opportunities it poses for out of home.
More than half the world’s population will be passing through airports by 2017 – so how can advertisers make the most of the opportunities?
The news has triggered a strategic review to scope OMC’s future, to be led by Mark Craze, formerly Group CEO of Havas Media.
The capital boasts a raft of exciting outdoor advertising inventory but good sites, which offer impact, audience and location are not the sole preserve of London.
What do other audience measurement bodies think about newspaper publishers serving notice on the National Readership Survey? We hear from Route’s MD, James Whitmore, for an out-of-home perspective.