The 2014 Automated Trading Debate asked if all media will, in time, be traded programmatically – here, Primesight’s Mungo Knott examines the challenges and opportunities it poses for out of home.
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More than half the world’s population will be passing through airports by 2017 – so how can advertisers make the most of the opportunities?
The news has triggered a strategic review to scope OMC’s future, to be led by Mark Craze, formerly Group CEO of Havas Media.
The capital boasts a raft of exciting outdoor advertising inventory but good sites, which offer impact, audience and location are not the sole preserve of London.
What do other audience measurement bodies think about newspaper publishers serving notice on the National Readership Survey? We hear from Route’s MD, James Whitmore, for an out-of-home perspective.
Outdoor advertising is in rude health – but what’s behind the success, and what innovations can we expect to see in the future? Newsline asked Mike Baker, CEO of the Outdoor Media Centre, to explain…
As the way in which we shop evolves and consumer expectations change, Lee Anderson, head of marketing at Primesight, discusses how Britain’s ailing high streets could be re-invigorated.
In the final part of our series looking in detail at the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, exmaines how new digital technology is accelerating growth for the out of home sector.
Global sporting events and a recovery in recruitment advertising see upward revisions for Q2 adspend in the latest expenditure report from AA and Warc.
Following the lead of Apple, retail experts have said Britain’s ailing high street shops should swap traditional customer service with ‘customer experience’ to ensure long-term survival.