Nick Mawditt, global director of marketing and insight at Kinetic Worldwide, says there is a clear willingness among mobile users to interact with brand campaigns (content being main driver of interactivity above brand)…
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James Davies, strategic development director at Posterscope, on the new eco-system developing in the world of Out of Home…
Rosie Merrell, marketing & communications director at Limited Space, says the recent OMC research lays a good foundation for others to explore the findings further and to obtain a deeper understanding of how the medium’s influence alters within individual environments…
Mike Baker, CEO of the Outdoor Media Centre, announced the findings of a study conducted for the OMC by ICM Research and On Device Research (ODR) at an event in London this morning.
Kinetic and JCDecaux are launching the UK’s first large-scale deployment of NFC technology as all Reading’s six-sheet poster sites go interactive in a four week trial.
David McEvoy, marketing director of JCDecaux UK, explains why advertising will be very much in the fabric of the building at new train stations in the UK…
UK outdoor revenues for the fourth quarter of 2011 rose 1.4% year on year to £256.4m. Total revenue for the full year was £886.3m, up 1% on 2010.
BARB’s future focus is on measuring viewing on other devices. It is adding web TV measurement to a further 1000 panel homes next year and this could be the point at which it can start reporting on viewing through laptops and PCs.
James Whitmore, managing director of Postar, on the “Filth and the Fury” that could be relevant for electronic trading.
The Outdoor Media Centre has announced that UK outdoor revenues for July to September 2011 reached £214.4 million, up 1.1% year on year. Six out of the last seven quarters have now recorded positive growth.