More Outdoor articles

The key to unlocking successful mass-market poster-to-mobile campaigns will depend largely on the mechanism used to exchange data

An exhaustive study of the future of poster advertising in the UK by lifestyles and environments agency Kinetic Worldwide, reveals dramatic change is afoot for the oldest form of advertising.

James Whitmore, managing director of Postar, on the unintended consequences of measuring “quality”…

In response to James Whitmore’s article Who will grasp the future? Donna Malone, business director at Ebiquity, says “can we please focus on getting the new [POSTAR] system on everyone’s desk tops and spend less time worrying about the next project”.

The Outdoor Media Centre is looking to identify the 100 best UK posters of all time in a creative Hall of Fame.

Mike Baker, CEO at the Outdoor Media Centre, says the trade body’s recent relaunch has happened just in time for the Olympic Games: “Outdoor will be the universal branding medium. It is already now. But even more so in 2012″…

The Outdoor Advertising Association has relaunched under the new name Outdoor Media Centre.

Less than a week before MediaTel’s much-anticipated 2011 Year Ahead event, industry body chiefs from Thinkbox, the RAB and Postar give their views and predictions for the year ahead…

Outdoor revenues reached £212.2 million in Q3 2010, up 12.4% year on year, according to new figures from the Outdoor Advertising Association.

Ed Feast, managing director of MarketPlace, comments on the advantages and disadvantages of digitising out-of-home…