CBS Outdoor’s new cross-track projection (XTP) digital advertising screens will begin testing their full motion video in London this week.The XTP units will go ‘live’ from Friday at Euston station for a four-week observation period, with three more units to be installed on the station’s southbound Victoria platform ahead of a full commercial launch next… Continue reading CBS Outdoor To Launch Full Motion Video Trial
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JCDecaux is to create the largest network of digital roadside billboards in the UK, following a £20 million investment into its outdoor sites.The media owner’s 20 x 48-sheet Primetime billboards will be unveiled from next Spring, located in high-profile, central London locations.The network of digital billboards follows Decaux’s digitisation of the M4 Torch earlier this… Continue reading JCDecaux To Invest £20m In Digital Roadside Network
CBS Outdoor has retained the £40 million contract to manage the advertising on National Express buses in the UK for a further five years.Under the terms of the new contract with National Express, CBS Outdoor will continue to manage all advertising opportunities on the company’s bus fleet including Travel West Midlands, Travel Dundee and Travel… Continue reading CBS Outdoor Retains Multi-Million Pound National Express Contract
JCDecaux has won Samsung’s pan-European outdoor advertising account, estimated at £20 million.The three year deal covers 20 countries and all Samsung divisions are included in the partnership, including mobile phone, TV, MP3, white goods and digital camera.For the first time, this partnership covers all divisions of JCDecaux group including street furniture, billboard and transport.Short term… Continue reading JCDecaux Wins Samsung European Outdoor Ad Account
The US outdoor advertising industry maintained a 7.9% growth rate in the second quarter, equalling $2.2 billion in total ad dollars, according to the Outdoor Advertising Association of America (OAAA). This means that the industry has now sustained an 8% annual growth rate for several years in a row, with each quarter building on a… Continue reading US Outdoor Advertising Sustains Growth Rate
Coca-Cola has signed a strategic partnership agreement with JCDecaux, encompassing the design of future sites, deployment of new technology and access to the outdoor giant’s most prestigious advertising locations.The agreement, Coca-Cola’s first UK wide-deal, covers the advertising of its full range of brands including Coca-Cola, Diet Coke, Coca-Cola Zero, Powerade and Schweppes.Coca-Cola will be the… Continue reading JCDecaux Unveils Outdoor Partnership With Coca-Cola
US outdoor advertising industry revenue sustained last year’s strong growth trend with an 8% increase in the first three months of 2007, accounting for $1.6 billion in total spending, according to figures from the Outdoor Advertising Association of America (OAAA). Stephen Freitas, chief marketing officer for the OAAA, said: “The industry’s growth has remained consistent… Continue reading US Outdoor Ad Revenue Sustains Strong Growth
Clear Channel Outdoor UK’s Create division has partnered with Esprit Digital to develop digital advertising panels at bus shelters across the UK.The displays will feature a two-month Bacardi digital campaign at locations in Brighton, Leeds and Edinburgh.The panels, which went live on June 18, feature bespoke content that ties in with the Bacardi brand’s new… Continue reading Clear Channel Outdoor Unveils Digital Advertising Panels
Titan Outdoor will continue to control outdoor advertising in rail stations across London and other large UK cities for the next decade, after the company extended its partnership with Network Rail.The new deal signals a three-year extension to the previous contract and aims to capitalise on increased investment from Titan, designed to open up new… Continue reading Titan Outdoor Extends Network Rail Partnership
One of the big questions facing the outdoor industry is whether POSTAR, the industry measurement system, is up to the job, and this was one of the subjects discussed by the panellists at the MediaTel Group ‘Future Of Outdoor’ seminar.The panellists were in agreement that although POSTAR might not currently be perfect for the role,… Continue reading Future Of POSTAR Discussed At MediaTel Group Seminar