Peter Charlton, UK Sales Director at CBS Outdoor, on how the rise of digital has created a world of real-time interaction where consumers are no longer mere targets of advertising messages.
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A new 18 metre interactive projection wall has been installed at Birmingham International Airport to promote the area.
In the same way that an OTS on TV differs from one on radio, so it’s also incorrect to assume that an OTS on a billboard is of equal value to one in a shopping mall or an airport.
CBS Outdoor has retained the five-year contract to manage the advertising on Go-Ahead Group buses in the UK.
Clear Channel Outdoor will be turning off the lights at offices and landmark sites at 8.30pm for one hour this Saturday as part of a global campaign to raise awareness of climate change.
Clear Channel Outdoor has reported a $30.4 million fall in UK revenues for 2009.
JCDecaux has reported a 77% fall in profits for 2009, to £22 million, with revenue down 11.5% year on year to £1.7 billion.
CBS Outdoor has appointed Michael Gibb as business director for Scotland, reporting to Mike Brennan, regional sales director.
FirstGroup has reappointed CBS Outdoor to manage advertising across its rail stations for the next five years.
KBH Transport Media has retained its onboard advertising contract with London and Southeastern Railways and is installing over 8,000 new square traincard advertising panels on Southeastern.