More Outdoor articles

One thousand 6-sheet lenticular panels are being installed around the country as part of a campaign for Nestlé Aero.The lenticular panels, designed to work alongside Aero’s ‘skate park’ TV campaign, are the most complex lenticular creative to-date, featuring a 20-frame animation.The Outdoor campaign, running on Clear Channel Outdoor sites across the country, was planned and… Continue reading Aero launches lenticular campaign

William Hill is launching a direct response outdoor advertising campaign to run on 5,000 Clear Channel Outdoor 6-sheets across the UK.The campaign was planned by communications planning agency Edwards, Groom Saunders.The creative invites new customers to call 0800 44 40 40 and quote ‘POSTER’ with the incentive of receiving a £30 free bet, when they… Continue reading William Hill launches campaign on 5,000 Clear Channel Outdoor 6-sheets

BT has signed a new deal with Twentieth Century Fox to give BT Vision customers access to a range of new and classic film titles.BT’s digital TV service will feature new films from Twentieth Century Fox, such as The Happening, Shine a Light and Dr. Seuss’ Horton Hears A Who, from December 15.In addition, a… Continue reading BT signs on-demand film deal with Fox

Clear Channel is set to roll-out a number of new digital screens in UK shopping centres by Christmas – adding six new centres to its shopping portfolio.The new screens are part of the first phase of a wider shopping centre digital roll-out, which includes the Westfield shopping centres at Merry Hill and Dudley – worth… Continue reading Clear Channel is set to roll out new digital screens

Outdoor advertising revenue was down 5.8% year on year in Q3, the fourth consecutive quarter it has declined. The figures from the Outdoor Advertising Association would appear to contradict industry opinion that revenue would bounce back in the second half of 2008. The largest percentage decline came from the motor industry, which spent 33.6% less… Continue reading Outdoor ad revenue down 5.8% in third quarter

Clear Channel Outdoor has unveiled a new banner site at music venue the Astoria, on Tottenham Court Road.US agency Gibson Media booked the first campaign on the banner, for action game Left 4 Dead, published by video game company Valve.The outdoor giant said that the banner site – which is 16m wide by 6m high… Continue reading Clear Channel Outdoor unveils new banner site

Clear Channel Outdoor has reported a 0.5% year on year global revenue decline for the third quarter this year.Net income for the company as a whole dropped 83% year on year as a result of higher costs and varying currency exchange rates – with these taken into account, Clear Channel’s global revenue was down by… Continue reading Clear Channel reports Q3 revenue decline

The US digital out-of-home media industry is on pace to grow 11.2% to $2.43 billion in 2008, according to research from PQ Media. PQ Media found that spending worldwide will grow 12.8% to $6.11 billion in 2008, slowing from 22.6% last year, but forecast to expand 14.5% from 2007 to 2012. The US accounts for… Continue reading US Digital Out-of-Home Industry Continues Double Digit Growth

Tiffany & Co, Yves Saint Laurent, Mulberry, Samsung and T-Mobile are among the launch advertisers signed by CBS Outdoor for the Westfield shopping centre, which opens in London today.The digital advertising opportunities include large-format LED screens, as well as 110 bespoke, 57-inch LCD screens housed within interior-designed pods.There are three large HD screens, the largest… Continue reading CBS Unveils First Westfield Digital Advertisers

Online advertising network ValueClick Media is launching its Precision Behavioural Targeting suite across the UK.The suite contains two products, including Precision Retargeting, an enhanced version of the user retargeting capabilities offered by ValueClick Media since 2005, and Precision Profiles, which uses a predictive algorithm to identify a marketer’s best prospects across hundreds of different consumer… Continue reading ValueClick Media Launches Behavioural Targeting Suite In UK