More Outdoor articles

Rob Atkinson, managing director at Clear Channel Outdoor UK, explains how the flexibility of outdoor advertising can achieve huge stand-out in the public space.

The Office of Fair Trading has announced plans to review the £800 million UK outdoor advertising industry.

Network Rail has awarded two new advertising contracts – worth around £260 million over five years – to JCDecaux and Primesight.

CBS Outdoor UK has signed a new five year contract with Abellio London and Abellio Surrey to manage the group’s advertising on its fleet of buses.

KBH Transport Media, which specialises in traincards on rail routes into London, has launched new packages aimed at advertisers using smaller or more targeted budgets.

Clear Channel Outdoor has reported a 5% year on year revenue increase for Q1 2010 to $608.8 million (£411.4 million).

A new face-tracking research study has found that consumers are more open to engage with digital out-of-home ads in shopping centres.

Peter Charlton, UK Sales Director at CBS Outdoor, on how the rise of digital has created a world of real-time interaction where consumers are no longer mere targets of advertising messages.

A new 18 metre interactive projection wall has been installed at Birmingham International Airport to promote the area.

In the same way that an OTS on TV differs from one on radio, so it’s also incorrect to assume that an OTS on a billboard is of equal value to one in a shopping mall or an airport.