In the final part of our series looking in detail at the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, exmaines how new digital technology is accelerating growth for the out of home sector.
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Global sporting events and a recovery in recruitment advertising see upward revisions for Q2 adspend in the latest expenditure report from AA and Warc.
Following the lead of Apple, retail experts have said Britain’s ailing high street shops should swap traditional customer service with ‘customer experience’ to ensure long-term survival.
The e-commerce service which allows consumers to buy products online and collect them in-store will not survive the next five years as new home depository services launch, a leading retail expert has said.
In the wake of the disastrous Publicis-Omnicom affair, will the ad industry’s merger eco-system evolve? It’s already under-way, writes Dominic Mills.
Station face-lifts, pop-up malls and grocery delivery lockers across all zones will be commonplace over the next 24 months says TfL’s retail development lead.
Without the benefit of an editorial hook, out-of-home has always had to work harder to demonstrate that people actually look at the ads, writes Route’s James Whitmore – so can new technology help us address the problem?
What can marketers do to make outdoor campaigns more memorable and impactful? Richard Simkins, innovations director at Talon, has some striking answers as he examines the best ways to challenge the status quo.
By 2020, what is now being described as the “fifth screen” in the digital mix, is expected to play a much larger role for the world’s oldest ad format.
Out-of-home research body, Route, has announced that data for supermarkets has been added to its survey as the organisation signs up two Group M agencies.