More Outdoor articles

Outdoor advertising revenue was down 5.8% year on year in Q3, the fourth consecutive quarter it has declined. The figures from the Outdoor Advertising Association would appear to contradict industry opinion that revenue would bounce back in the second half of 2008. The largest percentage decline came from the motor industry, which spent 33.6% less… Continue reading Outdoor ad revenue down 5.8% in third quarter

Clear Channel Outdoor has unveiled a new banner site at music venue the Astoria, on Tottenham Court Road.US agency Gibson Media booked the first campaign on the banner, for action game Left 4 Dead, published by video game company Valve.The outdoor giant said that the banner site – which is 16m wide by 6m high… Continue reading Clear Channel Outdoor unveils new banner site

Clear Channel Outdoor has reported a 0.5% year on year global revenue decline for the third quarter this year.Net income for the company as a whole dropped 83% year on year as a result of higher costs and varying currency exchange rates – with these taken into account, Clear Channel’s global revenue was down by… Continue reading Clear Channel reports Q3 revenue decline

The US digital out-of-home media industry is on pace to grow 11.2% to $2.43 billion in 2008, according to research from PQ Media. PQ Media found that spending worldwide will grow 12.8% to $6.11 billion in 2008, slowing from 22.6% last year, but forecast to expand 14.5% from 2007 to 2012. The US accounts for… Continue reading US Digital Out-of-Home Industry Continues Double Digit Growth

Tiffany & Co, Yves Saint Laurent, Mulberry, Samsung and T-Mobile are among the launch advertisers signed by CBS Outdoor for the Westfield shopping centre, which opens in London today.The digital advertising opportunities include large-format LED screens, as well as 110 bespoke, 57-inch LCD screens housed within interior-designed pods.There are three large HD screens, the largest… Continue reading CBS Unveils First Westfield Digital Advertisers

Online advertising network ValueClick Media is launching its Precision Behavioural Targeting suite across the UK.The suite contains two products, including Precision Retargeting, an enhanced version of the user retargeting capabilities offered by ValueClick Media since 2005, and Precision Profiles, which uses a predictive algorithm to identify a marketer’s best prospects across hundreds of different consumer… Continue reading ValueClick Media Launches Behavioural Targeting Suite In UK

Clear Channel Outdoor is offering bespoke advertising solutions around Halloween and Bonfire Night.To target the Halloween merchandise audience of children and their parents, Clear Channel has identified three consumer journeys – home, school and shopping – allowing advertisers to select from roadside billboards, high street posters or six-sheet sites at Sainsbury’s stores.Clear Channel added that… Continue reading Clear Channel Offers Bespoke Ads For Halloween And Bonfire Night

JCDecaux is not going to buy News Corporation’s outdoor advertising business, News Outdoor Group, due to the current “market conditions”.JCDecaux and News Corp released a joint statement saying they have ended talks of a deal, after a month of discussions.The statement said: “Both companies recognise that economic and capital market conditions have made it increasingly… Continue reading JCDecaux And News Corp End Sale Talks

Sky+ is set to launch its new HD advert at Clear Channel’s banner site in Hammersmith until October 19.Sky is the first advertiser to book the giant advertising site, which targets traffic between Heathrow Airport and Central London.The 30m by 8m Hammersmith Apollo banner, which sits beside the elevated section of the A4 at the… Continue reading Sky+ Advertise At Clear Channel’s New Banner Site

BSkyB has delayed plans to launch its new TV brand, Picnic, due to Ofcom’s investigation in to the pay-TV market.The satellite company was planning to launch three pay-TV channels on Freeview under the Picnic brand, which would have included premium content such as sport and films.Picnic, which was set to replace the free to air… Continue reading Sky Delays Launch Of Picnic