Dean Wilson, UK MD at Active International, looks at the future of the outdoor industry and the impact of digital outdoor on the medium
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Analysis in 2010 estimated that Digital OOH revenues would reach around £160 million by 2016, and now it is likely that Digital OOH revenues alone will pass Cinema within two years and Radio within five.
The key to unlocking successful mass-market poster-to-mobile campaigns will depend largely on the mechanism used to exchange data
An exhaustive study of the future of poster advertising in the UK by lifestyles and environments agency Kinetic Worldwide, reveals dramatic change is afoot for the oldest form of advertising.
James Whitmore, managing director of Postar, on the unintended consequences of measuring “quality”…
In response to James Whitmore’s article Who will grasp the future? Donna Malone, business director at Ebiquity, says “can we please focus on getting the new [POSTAR] system on everyone’s desk tops and spend less time worrying about the next project”.
The Outdoor Media Centre is looking to identify the 100 best UK posters of all time in a creative Hall of Fame.
Mike Baker, CEO at the Outdoor Media Centre, says the trade body’s recent relaunch has happened just in time for the Olympic Games: “Outdoor will be the universal branding medium. It is already now. But even more so in 2012″…
The Outdoor Advertising Association has relaunched under the new name Outdoor Media Centre.
Less than a week before MediaTel’s much-anticipated 2011 Year Ahead event, industry body chiefs from Thinkbox, the RAB and Postar give their views and predictions for the year ahead…