More Outdoor articles

Mike Baker, CEO at the Outdoor Media Centre, says the trade body’s recent relaunch has happened just in time for the Olympic Games: “Outdoor will be the universal branding medium. It is already now. But even more so in 2012″…

The Outdoor Advertising Association has relaunched under the new name Outdoor Media Centre.

Less than a week before MediaTel’s much-anticipated 2011 Year Ahead event, industry body chiefs from Thinkbox, the RAB and Postar give their views and predictions for the year ahead…

Outdoor revenues reached £212.2 million in Q3 2010, up 12.4% year on year, according to new figures from the Outdoor Advertising Association.

Ed Feast, managing director of MarketPlace, comments on the advantages and disadvantages of digitising out-of-home…

Outdoor advertising strengthens brands and drives online search, according to new research from the OAA and Mindshare.

Ocean Outdoor has renewed its contract with the BFI for its IMAX cinema in London until 2016, following the original contract made in 2006.

Mike Baker, chief executive officer of the Outdoor Advertising Assocation, explains why the 2012 London Olympics will be a “media extravaganza” for outdoor advertising.

Ocean Outdoor is launching the first ever “live” digital creative competition today, inviting UK creative talent to compete for the chance to win an advertising campaign worth £250,000.

Mungo Knott, director of insight at Primesight Outdoor, explains why “marketers who are faced with the allocation of budgets would do well to recognise the powerful position of Out of Home…”