A month after the launch of Route, the new audience measurement currency for the outdoor medium, its managing director, James Whitmore, takes a look at the industry reaction, some early learnings – and tells us what will happen next…
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“We now know who is travelling where, how, when and at what speed. By defining the audience you will be able to use the data to plan, trade or value the medium.” By James Whitmore, Managing Director, Route.
This week sees the launch of 7 Heaven Media. The media sales company starts business with a network of 250 digital screens in 165 private jet terminals across the EMEA region.
Patricia Kill of Trish Kill Consulting, gives her perspective on the recent MediaTel Electronic Trading Debate.
A Bank of America Merrill Lynch (BoAML) ratings report highlights JCDecaux’s strong Q3. The bank said that organic growth of 2.7% was ahead of their forecast of 1.4%.
New out-of-home audience data will be launched by POSTAR on 26 February 2013. The research will cover all outdoor environments and has been developed completely from scratch, with an investment of £19 million over six years by the industry.
EE dominates newspaper pages today and every digital outdoor site in the UK, as part of its £100 million 4G launch campaign.
BT have today announced that it has successfully met its goal to launch half a million Wi-Fi hotspots in time for the London 2012 games, with almost 200,000 places to log-on being added in the last three months.The hotspots give Londoners, visitors, commercial and private river users access to more than one hundred places to… Continue reading BT hits 500,000 London Wi-Fi hotspots
Neil Morris, founder & MD, Grand Visual, says the future looks like it may offer an environment that could nurture the transformation of digital outdoor from a “store forward and loop” medium to a “dynamic data driven” one…
Raymond Snoddy says that the latest advertising spend figures are certainly good news for most, but its at the local level where some of the most positive developments are taking place, and not in the area you might expect…Great news from Nielsen – advertising spending is up, up and up on every available medium. Well,… Continue reading Growth in global ad spend is industry’s “crumb of comfort”