‘The Grid’ has been developed in response to consultation with agencies and brand owners who expressed a need to expand premium full-motion campaigns into key city centre environments.
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We’re a long way off a Minority Report-style future of perfectly targeted outdoor ads says Dominic Mills – and that future looks even further away after the plug was pulled last week on what could have been a very interesting experiment…
What were the people involved in the Home Office’s controversial “go home” mobile billboards thinking when they helped produce them? From the agency to the billposter suppliers, Route’s James Whitmore asks why we too often hide away from ethical decisions.
Route’s managing director, James Whitmore, examines how technological innovations in the way we communicate have evolved throughout history, from an Edwardian Royal Mail to today’s Google Glass – and asks how much, in this digital age, has really changed at all.
Antony Ceravolo, chief executive and founder of ECNlive, takes a look at how the world’s oldest advertising medium is having its roots shaken by innovative new technologies – and tells us how it’s taken his business to whole new levels.
Pioneers of new advertising and commercial opportunities in the connected industry were celebrated at the inaugural Connected Consumer Awards last night – with Virgin Media, Thinkbox, Civolution, Grand Visual and Mindshare winning their categories.
Telefónica’s global director of advertising, Shaun Gregory, argues that as advertising technology starts to ramp up, every form of media will be brought kicking and screaming into the new world. But for the outdoor and mobile environments, where a promising new partnership is blossoming, we need to ensure that the ‘natural marriage’ is not just one of convenience…
The growth of mobile has been monumental and for many people has become the main route to the Internet rather than the desktop PC, writes Chris Forrester, Commercial Director at Primesight. And with the continual rise of mobility we are starting to see how Twitter and out of home advertising could come together as perfect bedfellows…
Harnessing the spirit of Victorian adventure, Route’s James Whitmore recently set off to Romania for the annual conference of the European Media Research Organisation. So what did he discover from our European neighbours? Ground is, thankfully, still being broken but audience measurement continues to face some serious challenges…
In the wake of ‘soda taxes’ – in which governments are seeking to address the huge rise in global obesity – the implications for the likes of Coke are huge – which is why it has launched a new charm offensive. But Coke’s latest campaign is yuck; pure corporate hokum says Dominic Mills, and the idea of it sponsoring a government health campaign is just as ridiculous.