More Outdoor articles

London Underground and CBS Outdoor are offering a brand a 12 or 6 month sponsorship of all the busking sites on the underground network.

Steve Cox, marketing director at Titan Outdoor, on the elements that go together to make posters a powerful “multiplier” when combined with other media

CBS Outdoor has partnered with Digital UK, the agency overseeing the digital TV switchover, to mark the 100-day countdown to switchover in the North West.

Outdoor company Primesight has acquired Titan Outdoor’s roadside portfolio.

Clear Channel Outdoor has reported a 24% year on year fall in worldwide revenue for the second quarter, leaving it at $692.1 million.

Clear Channel Outdoor has set up a new outdoor advertising package aimed at the back to school market.

Clear Channel Outdoor has formed a global strategic alliance with H&M designed to ensure maximum impact and effectiveness for retailer H&M’s outdoor media spend.The agreement sees the companies work together in the design, development and placement of billboards, signs and other outdoor elements.Rickard Hedlund, Clear Channel Outdoor regional president, said: “H&M has demonstrated a long-term… Continue reading Clear Channel Outdoor agrees global partnership with H&M

JCDecaux has launched nine new London-targeted packages for advertisers and agencies wanting to reach commuters.The outdoor media owner has set up the new packages in a bid to capitalise on the number of people taking in media across the city, with JCDecaux claiming that outdoor consumption is 68% higher in London compared to the rest… Continue reading JCDecaux launches nine new ad packages

Channel 4 and Clear Channel have both developed new ad packages in a bid to encourage advertisers to capitalise on the summer sun.Clear Channel has set up five ad packages, which include a client bonus if temperatures reach more than 30° in the expected hot weather this summer.As part of the outdoor firm’s summer packs,… Continue reading C4 and Clear Channel unveil new hot ad packages

Clear Channel Outdoor is set to offer targeted advertising opportunities around the forthcoming Ashes cricket series.The outdoor firm has identified ad solutions from June 15 to help agencies take advantage of the cricket series, which attracted over 400,000 spectators the last time it took place over in the UK over the summer of 2005.Clear Channel… Continue reading Clear Channel offers targeted ads around Ashes series