Neil Morris, founder & MD, Grand Visual, says the future looks like it may offer an environment that could nurture the transformation of digital outdoor from a “store forward and loop” medium to a “dynamic data driven” one…
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Raymond Snoddy says that the latest advertising spend figures are certainly good news for most, but its at the local level where some of the most positive developments are taking place, and not in the area you might expect…Great news from Nielsen – advertising spending is up, up and up on every available medium. Well,… Continue reading Growth in global ad spend is industry’s “crumb of comfort”
Richard Simkins, convergence business director at Posterscope on the potential of near field communication to revolutionise out of home and mobile advertising, and the pressing need to “close up the knowledge gap”…
Dominic Gesua, managing director of blowUP media on what the “summer of sport” means for the premium outdoor advertising market…As a sports-mad media man I am looking forward to London hosting the greatest show on earth. It has been a quick seven years since the London 2012 Olympics were announced, but it’s not just the… Continue reading Outdoor advertising amid “the greatest show on earth”
James Whitmore, managing director at Postar, gives an insight from the FEPE International congress and talks about the old conundrum of short-term return versus long-term effect…
Nick Mawditt, global director of marketing and insight at Kinetic Worldwide, says there is a clear willingness among mobile users to interact with brand campaigns (content being main driver of interactivity above brand)…
James Davies, strategic development director at Posterscope, on the new eco-system developing in the world of Out of Home…
Rosie Merrell, marketing & communications director at Limited Space, says the recent OMC research lays a good foundation for others to explore the findings further and to obtain a deeper understanding of how the medium’s influence alters within individual environments…
Mike Baker, CEO of the Outdoor Media Centre, announced the findings of a study conducted for the OMC by ICM Research and On Device Research (ODR) at an event in London this morning.
Kinetic and JCDecaux are launching the UK’s first large-scale deployment of NFC technology as all Reading’s six-sheet poster sites go interactive in a four week trial.