More Outdoor articles

The first major study from the new out-of-home marketing body Outsmart has today shown how the medium is driving a substantial +17% uplift in smartphone brand actions.

Technology, data and societal shifts have all changed the rules of the game, writes Primesight’s Andy Goldsmith.

The appointments come following chairman Jean-François Decaux’s decision to hand over his duties after three years directly running the business.

Brands are using data to bring out-of-home campaigns to life in unexpected ways, writes Kinetic’s Dominic Murray.

The upcoming US presidential elections, Rio Olympics and Paralympics and the UEFA EURO 2016 are set to help global adspend reach US$538 billion this year, according to Carat’s latest ad expenditure forecast.

Exterion Media has beaten JCDecaux to win Transport for London’s (TfL) advertising network contract – estimated to be worth around £150m a year.

It’s time to challenge the idea that out-of-home does not perform well, writes Outsmart’s Tim Lumb.

Posterscope’s Nick Halas is back from Barcelona and says 2016 is going to be a transformative year for out-of-home.

Tech challengers want a slice of the traditional broadcast pie, but they don’t appear to want to play by the same rules when it comes to the audience measurement, warns the IPA’s research director.

The panel – dubbed MyLondon – is run by ResearchBods and allows clients to ask Londoners questions via a website or a dedicated app and receive feedback “within hours”.