As part of the deal, which was made for an undisclosed sum, Sarah Parkes, previously managing director of Airport Media, will become MD of Primesight’s Airport team.
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Route, the audience research body for out-of-home advertising, has commissioned an expanded and renewed six-year research project worth £20m. James Whitmore explains what happens next.
The world’s oldest advertising medium is embracing one of its newest technologies, and the result – if the industry can pull it off – could spark a marketing revolution.
The era of neuromarketing has arrived, but what does the fusion of neurological exploration and marketing mean, asks Michael Hudes.
The advertising industry has made diversity, in all forms, a key plank of its offering. Inadvertently, Saatchi’s boss Kevin Roberts has highlighted its failings, writes Dominic Mills.
Its CEO, Alan Brydon, and chairman, Mark Craze, will both depart in October alongside all but two members of its ten-strong team.
Today sees the launch of the next wave of Mediatel’s Connected Screens research, providing data from across the Connected marketplace for the period January – June 2016.
The partnership will allow the digital out-of-home agency to target a combined 70 million shoppers who represent an estimated £2 billion of retail spend in the UK.
Teeman replaces Chris Forrester who is leaving for Spotify after a little over a year in the role.
The marriage between out-of-home and digital media has its challenges, but ultimately there’s a deep audience connection which should result in wedded bliss, writes Crimtan’s Neil Alldritt