More Outdoor articles

Drive to digital sends UK advertising to its highest growth for four years, according to the latest Advertising Association/Warc expenditure report.

Kinetic UK’s CEO, Stuart Taylor, looks at how different demographics are impacted by, and react to, digital out-of-home campaigns.

Ocean Outdoor and Outdoor plus will join existing council members Primesight, Clear Channel and Exterion Media after JCDecaux pulled out earlier this year.

The tool – dubbed ‘The Alfresco Labs’ – is the outcome of 18 months’ worth of research, which has revealed key “nudges” for OOH creative and planning and utilises behavioural change theory.

TV remains king, but digital adspend shows huge growth across the globe according to Carat’s latest forecats – whilst print goes into steeper decline.

So many more advertisers could improve campaign effectiveness by utilising more than one environment, argues Ian Reynolds, MD, KBH On-Train Media.

With the National Readership Survey under review, questions about the nature of joint industry research remain. Could media owners choose to go it alone, asks Research the Media’s Richard Marks.

The future role of JICs – the Joint Industry Councils that manage the different audience measurement ‘currencies’ – dominated this year’s Future of Media Research conference. So what does the future have in store?

Route, the audience measurement currency for out of home, has made a sound start since launching in 2013. So what are we learning? James Whitmore explains.

Craze, who will be the first chair to have come from outside of the OOH sector, was most recently CEO of Havas Media Group UK