BARB’s future focus is on measuring viewing on other devices. It is adding web TV measurement to a further 1000 panel homes next year and this could be the point at which it can start reporting on viewing through laptops and PCs.
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More Outdoor articles
James Whitmore, managing director of Postar, on the “Filth and the Fury” that could be relevant for electronic trading.
The Outdoor Media Centre has announced that UK outdoor revenues for July to September 2011 reached £214.4 million, up 1.1% year on year. Six out of the last seven quarters have now recorded positive growth.
Alex Franks, director at Blyk, looks at location based marketing and the huge potential this has to marketers if used intelligently.
Dean Wilson, UK MD at Active International, looks at the future of the outdoor industry and the impact of digital outdoor on the medium
Analysis in 2010 estimated that Digital OOH revenues would reach around £160 million by 2016, and now it is likely that Digital OOH revenues alone will pass Cinema within two years and Radio within five.
The key to unlocking successful mass-market poster-to-mobile campaigns will depend largely on the mechanism used to exchange data
An exhaustive study of the future of poster advertising in the UK by lifestyles and environments agency Kinetic Worldwide, reveals dramatic change is afoot for the oldest form of advertising.
James Whitmore, managing director of Postar, on the unintended consequences of measuring “quality”…
In response to James Whitmore’s article Who will grasp the future? Donna Malone, business director at Ebiquity, says “can we please focus on getting the new [POSTAR] system on everyone’s desk tops and spend less time worrying about the next project”.