CBS Outdoor, one of the UK’s leading outdoor media companies, has questioned whether London advertising should be up-weighted to match the vast economic differences between the capital and the rest of the country.
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This week Dominic Mills looks at the striking opportunities presented by online video, from the geekboy fandom of Machinima as it ups production values to team up with Ridley Scott to the incredible rise of ‘social talent’, where non-celebs are reaching serious online stardom – and presenting brands with a whole new level of audience engagement.
I do like a nice advertising spat, says Dominic Mills, and the row between BT and Sky over the latter’s refusal to take its ads to promote BT’s Premier League broadcasting, has all the hallmarks of turning into a real ding-dong…
A month after the launch of Route, the new audience measurement currency for the outdoor medium, its managing director, James Whitmore, takes a look at the industry reaction, some early learnings – and tells us what will happen next…
“We now know who is travelling where, how, when and at what speed. By defining the audience you will be able to use the data to plan, trade or value the medium.” By James Whitmore, Managing Director, Route.
This week sees the launch of 7 Heaven Media. The media sales company starts business with a network of 250 digital screens in 165 private jet terminals across the EMEA region.
Patricia Kill of Trish Kill Consulting, gives her perspective on the recent MediaTel Electronic Trading Debate.
A Bank of America Merrill Lynch (BoAML) ratings report highlights JCDecaux’s strong Q3. The bank said that organic growth of 2.7% was ahead of their forecast of 1.4%.
New out-of-home audience data will be launched by POSTAR on 26 February 2013. The research will cover all outdoor environments and has been developed completely from scratch, with an investment of £19 million over six years by the industry.
EE dominates newspaper pages today and every digital outdoor site in the UK, as part of its £100 million 4G launch campaign.