Mungo Knott, director of insight at Primesight Outdoor, explains why “marketers who are faced with the allocation of budgets would do well to recognise the powerful position of Out of Home…”
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BSkyB are planning an advertising campaign for Sky Arts, with the help of photographer Rankin.
Clear Channel’s international revenue, for the second quarter of 2010, is up 2.7% year-on-year.
Outdoor advertising revenues for the second quarter of 2010 is up by 17.8% year-on-year.
UK digital out of home advertising is expected to grow 20% in 2010, according to new figures from Screen Digest.
Clear Channel UK has appointed Matthew Dearden as its new chief executive officer.
CBS Outdoor has teamed up with Grand Visual to develop a new outdoor media platform that combines augmented reality, touch screen and image recognition technology.
Clear Channel UK has promoted Simon Edwards to regional and local sales director.
Dylan Mouratsing, global insight manager at Kinetic, on new research focusing on digital out of home media and how it can benefit advertisers.
Emirates airline is running a new multi-format outdoor campaign at Birmingham International Airport for the next twelve months, promoting the airline’s services from the city to destinations in Africa, Australia, China, the Far East and Dubai.