A new IPA survey found the Daily Mail and Metro publisher was the best overall media owner to work with, followed by Blis, Reddit, MiQ, GumGum, Quantcast, Reach and Pinterest.
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Yesterday’s Mail lays out the Conservative strategy against Labour in the upcoming election: appealing to xenophobia, anti-European sentiment, and framing climate change as an economic rather than humanitarian issue.
The Russell Brand allegations remind us why scale in media matters. Without being part of the so-called ‘mainstream media’, how else can journalists hold the rich, famous and powerful to account?
The hire appears to be part of Mail Metro Media’s strategy to expand aggressively into video and audio production and ad sales.
Analysis: The new show is part of a broader strategy signalled by the Mail to focus more on podcasting and short-form video content.
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