New insights series Horizons explores consumer behaviour in the coming year and the ways in which brands can respond.
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Podcast: Stephen Miron sat down with The Media Leader columnist Omar Oakes at last autumn’s Future of Media London conference to reflect on his career and legacy at Global.
The Daily Mail’s gaming vertical has over 450,000 followers on TikTok and is looking to expand after testing the market over the past year. Endemic gaming companies have inked commercial deals in the process.
Sky Bet was looking for cut-through during the busy Christmas period and turned to a mix of “less competitive areas” to “super-size” the gift of sport.
In 2025, the publisher intends to capitalise on its growth strategy through building out a stronger commercial offering around not only AV but also data and commerce opportunities for brands.
The fund aims to support and amplify advertising that seeks to drive more sustainable behaviours.
Reporter Jack Benjamin and editor-in-chief Omar Oakes unpack key themes and takeaways from last week’s Future of Media London 2024 event.
Interview: The DMG Media vice-president explains why MailOnline has belatedly begun to embrace long-form video on YouTube and speaks about why direct traffic has become increasingly rare — and valuable.
Analysis: While a ‘dream team’ merger of UK news brands is off the table, there is every indication that Lord Rothermere will remain on the acquisition hunt for high-profile content businesses.
Watch: Dominic Williams, chief revenue officer at MailOnline’s sales house Mail Metro Media, explains why the publisher has built a new team for podcasts and video.