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In it’s 2000 Long Term Advertising Forecasts, The Advertising Association has predicted a rise of more than 40% in advertising expenditure over the next 12 years. The report covers expenditure trends to 2012 in nine media – television, national newspapers, regional newspapers, consumer magazines, business magazines, directories, outdoor, radio and cinema – and seven product… Continue reading AA forecasts 40% growth in ad expenditure

Optimedia UKÂ’s Revenue and Inflation Estimates, published in March 2000, include estimated revenue growth rates for all the major media as far as 2003. As in last year’s edition, Optimedia is the least optimistic about Commercial Radio’s immediate future. Last year’s forecast for 2000 has been upgraded from 6.0% to 9.9%, however the forecast for… Continue reading Optimedia Forecasts

Zenith Media have upgraded their forecast growth figures for Commercial Radio – revenue is predicted to grow at 14.4% in 2000 and 15.0% in 2001. This is well ahead of estimated growth rates in total advertising revenue at 7.5% and 4.7% for 2000 and 2001, respectively. However, Zenith suggests that Commercial Radio’s market-beating growth rates… Continue reading Zenith Commercial Radio Forecast Upgrade

As reported earlier in the week, the radio sector is now also feeling the advertising downturn that is sweeping the media industry, with analysts downgrading their forecasts for Capital Radio accordingly (see Forecasts). Three radio companies released trading statements this morning: GWR, Capital and Scottish Radio Holdings, and all conveyed a similar message. Commercial radio… Continue reading Insight Analysis: Radio Feels The Effects Of Advertising Downturn

The continuing advertising deterioration which has severely hit the television sector, is also having an impact on the radio industry, according to broker ABN Amro. Analysts there have just cut their forecasts for radio, with the adjusted figures predicting an 8.6% decline in 2001 and growth of just 0.3% in 2002. As radio revenue data… Continue reading Radio Forecasts Downgraded As Ad Slowdown Squeezes Tighter

Great Britain’s leading commercial radio stations saw sales increase by 37% to an average of £5.4 million over the three accounting years to 1999/2000, according to The Prospect Shop‘s Business Ratio report. Profits rose by 101% to an average of £1.3 million last year. “The last three full accounting years have been extremely prosperous for… Continue reading Radio Companies See Medium-Term Profits Growth, Says Report

Advertising revenues for radio have ‘stabalised’ according the US Radio Advertising Bureau (RAB) yet figures for June reveal a drop of 8% year on year. Combined local and national revenues for radio fell by 8%, local spend dropped by 4% while national declined 20% when compared with June 2000. In the year to date, local… Continue reading US Radio Ad Revenues Decline As Market ‘Softening’ Ends

If radio operators do not cater for the 12-24 age group they could risk an erosion of their audiences in the future, according to Edison Media Research. The group says that one of the most concerning trends in US radio over the past decade has been the consistent drop in listening among 12-24 year olds.… Continue reading Radio Must Cater For Younger People Or Risk Losing Future Audiences, Says Edison

Whilst recent RAJAR figures reveal a continuing upward trend in UK commercial radio listening (see Forecasts), this has not been converted into revenue as figures for Q2 show a decline in ad revenue of 14.5% when compared to Q2 2000. National advertising fell by 18.6% but this drop was offset slightly by a fall of… Continue reading UK Radio Q2 Ad Revenue Falls By 14.5%

Capital 95.8 FM continued its lead among the London Stations according to RAJAR’s audience figures for the second quarter of this year, despite seeing a slight decline in reach period on period. Meanwhile Heart 106.2 FM and Kiss 100 FM battle for second place as losses for Magic 105.4, in terms of reach and share,… Continue reading Capital’s Hold On London Tightens Despite Fall In Reach