Stuart McDonald, co-chair MRG, says “it has been a tough two years, but with the hope that economic posterity, business confidence and hopefully research budgets are returning, it is now an opportunity for us to be strategic and show the value that research can offer”…
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MediaCom, BSkyB and Guardian News & Media scooped the first ever MRG awards.
Guy Holcroft, director at GFK, talked to delegates at the MRG conference about multi-tasking and how the results of a study conducted on behalf of Ofcom helped to map out how we are using the vast array of devices that are now available to us.
Live from the MRG in Malta: Steven Van Belleghem from InSites Consulting challenged Friday morning’s non-Tweeting MRG delegates to start implementing conversations with their brands’ consumers within the next 48 hours.
Tom Ewing of Kantar Media kicked off the piracy debate with an insight into the challenges of researching the murky world of piracy, following on from his “Content piracy – a fiendish problem for media researchers” article.
Stacey Hand delves into GfK NOP’s annual media trends research in order to explore the expansion of time-shifted viewing…
James Smythe, managing director of Culture of Insight, says with research budgets being endlessly trimmed, too many “quicker and dirtier” research studies have as much chance of being destructive as useful…
Ipsos MediaCT unveil some interesting insights from their latest Tech Tracker survey, focusing on the reality of reaching universal online access and the influence of women in driving connected technology in and outside the home…
John Carroll, Senior Director, Ipsos MediaCT, looks more closely at online panels and research ahead of the MRG Conference in November.
The first three quarters of 2010 saw a dramatic reduction in press title closures in the UK.