The latest IPA Bellwether Report, for Q2 2010, shows that budgets for nearly all main categories were revised down in the second quarter, with online and direct marketing the exceptions.
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The latest research piece from Ipsos MediaCT looks at whether the iPad really is a revolution or just a flash in the pan… either way, there is no doubt that media brands have an opportunity to “use this technology to their advantage, in diversifying the appeal of their overall brand, rather than allowing themselves to be replaced”.
UK digital out of home advertising is expected to grow 20% in 2010, according to new figures from Screen Digest.
New research from Compete has found that increasing numbers of US consumers are using their smartphones for social networking and gaming.
UKOM data for May 2010 reveals that seven of the UK’s top ten sites saw a drop in users.
New Nielsen research around sponsorship of the World Cup reveals that despite the success of competitor ambushes at the start of the competition, official sponsors are now coming out on top in social media conversations.
A YouGov SixthSense report into UK media consumption has found that while the majority of UK adults are willing to continue paying for traditional newspapers, 83% would refuse to pay for them online.
In our latest research focus article, TGI’s James McCombe explains why England’s World Cup defeat wasn’t all bad…
US mobile video on demand (VOD) and mobile TV active subscribers are set to rise to 3.5 million in 2010, up from 3.1 million in 2009, according to new figures from Screen Digest.
The latest research from the IAB and ESPN reveals that 18% of 16-34 year olds with smartphones have downloaded a World Cup mobile app.