Is it efficient, economic and effective? That is the question researchers should be asking themselves before deciding what technique/s to use for the best results, according to Andrew Bradford, VP, client consulting, media, The Nielsen Company.
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Karen Canty says advances in technology will soon mean we’ll be collecting data about each and every movement, transaction and household appliance (and the rest). There will be no excuse for not living lives of organised moderation every hour of every day.
The number of smartphone users in the US rose 60% in the three months to the end of December 2010, according to comScore.
Smartphone sales passed global PC sales for the first time in Q4 2010, according to International Data Corp.
How often do we all listen to the latest taxpayer-funded research report on the radio over breakfast; sigh deeply and curse… “could have told them that for free”.
The latest research from Ipsos OTX MediaCT says that rather than beating the iPhone, Android looks like it is beating everyone else… but the ultimate winner in the evolving Android and iPhone story is the consumer!
In the next five years to 2016, the rise of broadband subscriptions will drive global IPTV subs to 106 million users, according to new research by RNCOS.
In response to Brian Jacob’s article – Cross media measurement has been an issue for as long as I can remember – Belinda Beeftink, associate director, media research at the IPA, says the TouchPoints survey goes a long way to understanding what the consumer is doing across all media…
James Whitmore, managing director at Postar, on the sometimes wearing, occasionally amusing and always time consuming audience research debate…
Ipsos MediaCT says the IPA TouchPoints3 hub survey both reassures us that the traditional linear schedule fulfils a need for shared, simultaneous experience and also offers evidence that online viewing may be an opportunity rather than a threat to traditional broadcasters…