Marketing and media have to change and consumer engagement has to become the focus for judging campaign success, according to a new white paper by Martin Hayward, Patrick Barwise and Alan Mitchell.
Showing 411-420 of 863
More Research articles
In our latest research focus article, TGI’s James McCombe says from a marketing point of view mobile Twitterers are an attractive target in their own right…
In our first trend update of 2011, the Future Foundation explores the move towards increasing consumer power – a powerful trend and one that is being redefined and rejuvenated as we look to the coming decade.
Total US advertising spend saw a 6.4% year on year increase in the first nine months of 2010, according to Kantar Media.
With two MediaTel events currently planned for the first quarter of 2011, – the Future of Media Research and ‘Come on Mobile… Stand Up and Deliver!’ – tickets are available now…
As the motion-controller battle is set to heat up this Christmas, Danny Kay explains how the Kantar Media FuturePROOF study indicates the likely impact on the gaming market…
“The old metrics of reach and frequency won’t matter in this brave new world.” So Rhys McLachlan said – Mediacom’s managing partner for implementation and future investments – at The Future TV Advertising Forum last week.
Karen Canty, Future Foundation, explains why the traditional charity bucket will soon look a little old hat as the digital revolution takes hold…
In 2019 – “but I may be a little optimistic there” – according to Rhys McLachlan, Mediacom’s managing partner for implementation and future investments, speaking at The Future TV Advertising Forum on Friday.
UK consumers are some of the earliest adopters of new communications technologies, according to new research by Ofcom.