US ad spend will make a slow recovery this year, rising 1%, according to eMarketer.
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The BBC’s cross-platform measurement system Live+7, which includes iPlayer views, HD and narrative repeats, as well as live and recorded viewing for seven days after TX, has released its first results.
Mobile adspend during 2010 was worth £83 million. Spending on mobile internet advertising grew by 116% (on a like for like basis) when compared with 2009, according to the latest IAB and PwC Mobile adspend report.
Will social media replace surveys as a research tool? Joan Lewis, global consumer and market knowledge officer of Proctor & Gamble Co thinks so.
In our latest research focus article, TGI’s Russ Budden looks at how mobile & the internet will influence the BRICs market; and why marketers cannot afford to ignore them.
The number of mobile payment users will soar to 375 million in 2015, according to In-Stat.
Despite the phenomenal growth in smartphone technology, there are still significant barriers to making mobile television a viable and sustainable industry, according to new research from Ovum.
The Future Foundation’s Richard Nicholls looks at the changing attitudes of consumers, which require more subtle and thought-out advertising techniques
In what could be another setback for publishers looking to attract advertisers to ezines, new research shows that readers have trouble focusing on magazine’s iPad editions.
Google Android has taken the lead to become the largest smartphone platform in the US for the first time with a 31.2% market share, according to comScore.