Google Android has taken the lead to become the largest smartphone platform in the US for the first time with a 31.2% market share, according to comScore.
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A week after Apple released the iPad 2, research reveals that the iPad is starting to appeal to a new generation – the over 55’s.
Latest mobile research from Ipsos MediaCT – and your last chance to book a discounted ticket for the Come on Mobile… Stand Up and Deliver! event on 18th March.
Sales of tablet devices will hit 58 million units by 2014, according to In-Stat.
James Whitmore, MD at Postar, sees mobile measurement techniques as an industry changing research tool, someone just needs to accept the challenge…
… Regression analysis can help answer this question and more.This whitepaper written by the team at Adalyser explores regression analysis and applies it to a real world advertising scenario.Click here to download the ‘How spend on TV Advertising drives web visits using Regression Analysis‘ whitepaper.
European markets saw growth in a number of key areas in the digital arena last year, including social networking, smartphones and mobile media usage, and connected media devices.
Judith Kennedy, associate director at Ipsos MediaCT, explains why it is the right time for advertisers and planners to take cinema very seriously.
Tacis P. Gavoyannis, SVP business development at Radius Global Market Research, says the TV landscape is changing at a rapid pace with new models, customised & personalised content, search capabilities and so on, meaning some turbulent times for the industry over the next five years… but the winner will be the consumer (and for them it cannot come soon enough!).
62% of smartphone users in the US have purchased physical products via their mobile handsets in the last six months, according to new research by Adobe.