At the recent MRS annual conference, Nick North, chief marketing officer at GfK Media, took a look at why attitudinal research is still key to understanding audience engageme… and why watching your favourite show is a little bit like falling in love…
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A new report in the US by Nielsen says that almost half of all U.S. citizens – 143.9 million – viewed some video online in January this year.
One of the talking points at MediaTel Group’s Youth, Media and Technology event at Channel 4 last week was the use of BBM – Blackberry Messenger.
70% of parents with children aged 12-15 years old who use the internet at home think they know less about the internet than their children do, according to new research from Ofcom.
A new study from Performics shows that 57% of respondents access the internet via their mobile handset more than once a day. 77% of respondents also used mobile search more than five times in the last month.
Trevor Vagg, director at Kantar Media, uses the futurePROOF survey to explain why 3DTV is likely to remain a technology for a niche group while HDTV and connected TV have greater likelihood to reach the masses.
174 million US internet users watched online video content in March for an average of 14.8 hours per viewer, according to new figures from comScore.
Richard Nicholls presents and analyses some of the TV-related highlights from Future Foundation’s December 2010 wave of research…
John Carroll, senior director at Ipsos MediaCT, provides a status report on radio’s progress towards a digital Britain…
Google Android is still leading the way in the US smartphone market with a 33% share, according to comScore’s latest figures for the three month period to the end of February 2011.