The Institute of Practitioners in Advertising (IPA) unveiled its much-anticipated TouchPoints3 Hub survey today, which promises to be a real game-changer compared to the previous two waves.
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According to Unicast, connecting with family and friends this summer is the highest priority of American female internet users. 76% of them said they planned to use the internet for this reason.
Stuart McDonald, head of insight and trade marketing at News International, aims to convert the few remaining fence sitters: “If you’re reading this unsure as to whether you should subscribe to IPA TouchPoints, permit me to provide you with some guidance”…
New US figures from Nielsen show that while Google remained the top search engine in June, accounting for 65% of all US searches during the month, there was more significant movement among its closest competitors.
Spending on new, first-run UK programming by the BBC, Channel 4, ITV and Five fell 6% between 2008 and 2009, new Ofcom figures reveal.
New RAJAR figures reveal that 20% of smartphone owners, or 1.4 million people, have downloaded a radio app.
Six in ten American adults now go online wirelessly using either a mobile phone or a laptop with a wireless internet connection, according to a May 2010 survey by the Pew Research Center’s Internet & American Life Project.
Bauer Media has unveiled the findings of a new research study focused on men’s motivations, needs and pressures.
Despite being injured during the World Cup, David Beckham has outshone fellow football superstars Cristiano Ronaldo and Lionel Messi in a global poll looking at the commercial licensing value of World Cup legends.
A new study from the Reuters Institute for the Study of Journalism (RISJ) reveals the impact of social media on May’s general election.